Marketo - Présentation
Description du logiciel Marketo
Marketo est une plateforme d'automatisation marketing multicanal. Marketo vise à réduire l'effort manuel pour augmenter le ROI marketing en automatisant votre génération de leads. Marketo permet d'automatiser des campagnes marketing basiques (emailing, drip nurturing, lead scoring, etc.) et plus sophistiquées.
En tant que solution de gestion marketing, Marketo propose plusieurs tableaux de bords, outils de planification et de reporting pour piloter vos campagnes. En gérant les emails marketing, Marketo renforce l'engagement de vos prospects et clients avec votre marque. Avec son module de personnalisation en temps réel, Marketo permet d'adapter les messages marketing en direct, selon les canaux et les destinataires.
Marketion garantit une vue globale sur l'automatisation de votre marketing en synchronisant les actions de vos équipes marketing et en planifiant le calendrier de vos campagnes.
Marketo - Présentation
Prix
Types de licence
* Spark : 800€ / mois
* Standard : 1795€ / mois
* Select : 3195€ / mois
* Entreprise : sur devis
Marketo - Fonctionnalités
Captures d'écran
Marketo - Avis
Marketo - Avis
Indeed a Best-in-Class Marketing Automation Software
My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.
Flexible and Adaptable, Best for Technical Users
The depth of configurability has been a huge benefit for our organization, a global enterprise company with a complex international business structure. While there are challenges in terms of getting users up to speed, much of what we accomplish we could not have done on our previous systems in terms of the complexity of scoring, routing, and lead management.
Great tool!
Marketo is an astonishing apparatus that boosts the speed of your advanced showcasing work. You'll be able to assist the level of your endeavors by utilizing such curious vice. The instrument has numerous applications that give awesome offer assistance in making your promoting procedure more viable. You'll be able to increment the number of leads and it'll offer assistance in upgrading the volume of your deals.
Pros and Cons
Marketo Marketing Automation Review
Overall, it is a very easy tool that our marketing team both internally and externally has taken on with high confidence!
Comparatif avec les logiciels similaires : note globale
Comparer avec les alternatives
Indeed a Best-in-Class Marketing Automation Software
Avantages
I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following:
1. Marketo customer support team is very responsive and always available to help, this is something I like the most.
2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it.
3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.
Inconvénients
I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.
Flexible and Adaptable, Best for Technical Users
The depth of configurability has been a huge benefit for our organization, a global enterprise company with a complex international business structure. While there are challenges in terms of getting users up to speed, much of what we accomplish we could not have done on our previous systems in terms of the complexity of scoring, routing, and lead management.
Avantages
The ability to customize and scale has been the biggest benefit of Marketo, paired with the levels of complexity that can be used to refine audiences and reporting in ways that cannot be acheived in other platforms.
Inconvénients
There is a significant rampup and onboarding period, the tool is designed for a more technical user, which can cause some frustrations and leads to a learning curve
Great tool!
Marketo is an astonishing apparatus that boosts the speed of your advanced showcasing work. You'll be able to assist the level of your endeavors by utilizing such curious vice. The instrument has numerous applications that give awesome offer assistance in making your promoting procedure more viable. You'll be able to increment the number of leads and it'll offer assistance in upgrading the volume of your deals.
Avantages
Marketo is a successful and solid apparatus for computerized showcasing with simple methods and applications. Marketo makes a difference in showcasing methodologies of the trade with different apparatuses and it moreover grows the exercises over numerous channels. This makes a difference in making more leads. You'll be able moreover join yourself with different apparatuses that can provide you best results.
Inconvénients
You would like to have training from any experienced identity sometime recently utilizing Marketo since it isn't a straightforward way of doing showcasing. It incorporates numerous basic apparatuses and applications that ought to be caught on to begin with and after that, you'll apply.
Pros and Cons
Avantages
Once optimized, Marketo is good for rapid-fire content creation (emails, landing pages, and campaigns) that is tailored and optimized for digital marketing experiences. It can collect a broad range of data out-of-the-box which provides significant advantages compared to competitors.
Inconvénients
Marketo's ability to scale, technically, can be a limiting factor at times. The major dependencies are lead database size, web traffic volume, and integration with the CRM. At the point of 750k+ leads, Marketo becomes slow to work with. At the point of 10k page visits/day, queues start to pop up on logging web activity. When lots of leads are begin updated in Marketo and through the CRM, the back-and-forth usage of API calls (by which Marketo communicates with CRMs) starts to max out, and you have to really optimize the setup in order to have timely communication between Marketo and the CRM.
Marketo Marketing Automation Review
Overall, it is a very easy tool that our marketing team both internally and externally has taken on with high confidence!
Avantages
Such a great tool to that is easy for anyone to learn. Easy flows for all marketing execution when it comes to email, social and contact management. All of our partners love it so far!
Inconvénients
Reporting so far is not too telling based off what we see from both the internal team as well as reported by our partners.
Comparatif avec les logiciels similaires : recommandation utilisateur
Comparer avec les alternatives
Marketo - Prix
Marketo - Prix
* Spark : 800€ / mois
* Standard : 1795€ / mois
* Select : 3195€ / mois
* Entreprise : sur devis
* Spark : 800€ / mois
* Standard : 1795€ / mois
* Select : 3195€ / mois
* Entreprise : sur devis
Comparatif avec les logiciels similaires : rapport qualité-prix
Comparer avec les alternatives
Marketo - Fonctionnalités
Marketo - Fonctionnalités
Comparatif avec les logiciels similaires : note sur les fonctionnalités
Comparer avec les alternatives
Catégories
Catégories
Vidéos et tutoriels
Vidéos et tutoriels
Plus d'informations sur Marketo
Plus d'informations sur Marketo
Avantages
Marketo - FAQ
Marketo - FAQ
Voici quelques-unes des questions fréquentes sur Marketo.
Q. Quels sont les types de licence disponibles pour Marketo ?
Types de licences disponibles pour Marketo :
Type de licence: Abonnement
Essai gratuit: Disponible
* Spark : 800€ / mois * Standard : 1795€ / mois * Select : 3195€ / mois * Entreprise : sur devis
Q. Quelles sont les principales fonctionnalités du logiciel Marketo ?
Nous n'avons pas d'informations sur les fonctionnalités de Marketo.
Q. Qui utilise Marketo ?
Utilisateurs habituels du logiciel Marketo :
Grandes entreprises, Entreprises de taille moyenne, À but non lucratif, PME
Q. Dans quelles langues Marketo est-il disponible ?
Langues dans lesquelles Marketo est disponible :
anglais, français, allemand, japonais
Q. Quels sont les types de licence disponibles pour Marketo ?
Types de licences disponibles pour Marketo:
Abonnement
Q. Marketo prend-il en charge les appareils mobiles ?
Appareils pris en charge par Marketo :
Android, iPhone, iPad
Q. Avec quelles applications Marketo peut-il s'intégrer ?
Applications s'intégrant à Marketo :
Bitium, Bizible, Influitive, LeadExec, Oktopost, Scoop.it, Smartsheet, Velocify, Vidyard, ion interactive
Q. Quelles sont les ressources d'aide disponibles pour Marketo ?
Ressources d'aide disponibles pour Marketo :
FAQ, Forum, Base de connaissances, Support en ligne, Support téléphonique, Tutoriels vidéo
My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.