
En savoir plus sur Marketo Engage
Marketo est une plateforme d'automatisation marketing multicanal. Marketo vise à réduire l'effort manuel pour augmenter le ROI marketing en automatisant votre génération de leads. Marketo permet d'automatiser des campagnes marketing basiques (emailing, drip nurturing, lead scoring, etc.) et plus sophistiquées.
En tant que solution de gestion marketing, Marketo propose plusieurs tableaux de bords, outils de planification et de reporting pour piloter vos campagnes. En gérant les emails marketing, Marketo renforce l'engagement de vos prospects et clients avec votre marque. Avec son module de personnalisation en temps réel, Marketo permet d'adapter les messages marketing en direct, selon les canaux et les destinataires.
Marketion garantit une vue globale sur l'automatisation de votre marketing en synchronisant les actions de vos équipes marketing et en planifiant le calendrier de vos campagnes.
Options de tarification dès :
0,00 $US
- Version gratuite
- Essai gratuit
- Abonnement
Les 5 meilleurs logiciels similaires à Marketo Engage
Marketo Engage - Principaux avantages
Clients types
- Auto-entrepreneurs
- Petites entreprises (de 2 à 50 employés)
- Moyennes entreprises (de 51 à 500 employés)
- Grandes entreprises (500 employés minimum)
Déploiement
- Basé sur le cloud
- Sur site
Disponible dans les pays suivants
Australie, Brésil, Canada, Chine, Allemagne , Royaume-Uni, Inde, Japon, Mexique, États-Unis et 5 autres
Langues
allemand, anglais, français, japonais
Options de tarification dès :
0,00 $US
- Version gratuite
- Essai gratuit
- Abonnement
Les 5 meilleurs logiciels similaires à Marketo Engage
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Fonctionnalités
Nombre total de fonctionnalités pour Marketo Engage : 102
Alternatives
HubSpot Marketing Hub

Salesforce Marketing Cloud

Drip

HubSpot CRM

Avis
Vous avez déjà Marketo Engage ?
Les acheteurs de logiciels ont besoin de vous ! Les avis utilisateurs nous aident tous à prendre de meilleures décisions.
- Secteur d'activité: Services et technologies de l'information
- Taille de l'entreprise: 11-50 employés
-
Provenance de l'avis
Note globale
- Rapport qualité-prix
- Simplicité d'utilisation
- Support client
Full Power Marketing Automation
Publié le 21/12/2015
With Marketo you have a Marketing Automation Suite is great to create straight forward lead...
With Marketo you have a Marketing Automation Suite is great to create straight forward lead capturing campaigns but also sophisticated marketing campaigns with dynamic content and multi-dimensional campaigns.
It is a full Marketing Platform with a lot of features to save time and crate successful campaigns.
It works fine with Salesforce CMR and SAP C4C (Cloud)
Avantages
Customer Support and Training. Never had such a professional, but also demanding introduction. But they know, why they are doing it. The Platforms possibilities are huge and will provide the success you need to afford it.
Almost everything is possible. Each step of a campaign can be adjusted. You can create your own reports at any stage in the campaign.
To copy a whole campaign, including landing pages, flows and all e-mails take just a few clicks. But what is really impressive; to adjust the copied campaign to it’s new date, location a.o. it’s another click and you are up and running.
Inconvénients
If it is your first Marketing Automation Software, go and hire a consultant. It is hard to get into the system, if this topic is new for you. There are a few decision you have to take (structure) in an early stage that will cause more work if there are wrong or just missed.
Also because of its flexibility it is hard to understand and at it first few rather complex than logical. You definitely need do invest time to get it up and running.
- Secteur d'activité: Marketing et publicité
- Taille de l'entreprise: 2-10 employés
- Logiciel utilisé tous les jours pendant plus de deux ans
-
Provenance de l'avis
Note globale
- Rapport qualité-prix
- Simplicité d'utilisation
- Support client
- Probabilité de recommander le produit 10.0 /10
Marketo is the Gold Standard of Marketing CRMs in the marketplace!!
Publié le 05/05/2022
My experience with Marketo has been amazing from the sales rep, our implementation specialist,...
My experience with Marketo has been amazing from the sales rep, our implementation specialist, support department and our CSM went over and beyond to make sure we were getting the most value out of the platform.
Avantages
I love the deep native integration with Salesforce that allows us to sync data and both company and contact records to communicate through marketing and sync up with our account based marketing campaigns and enabling sales to follow up at the exact right time based on lead scoring and actions take by prospect when consuming our content we deliver in the form of email opens, email clicks and % video views with the amazing integration with Wistia. The Strategies you can deploy are only limited by your creativity as a marketer and sales architect and revenue officer at your company and I absolutely love Marketo!!
Inconvénients
The platform is very robust and takes learning and using it and clearly understand best practices through executional experience running campaigns and this takes an investment of time and it's absolutely worth it and the return on that time investment is the most important revenue driver in our company when combining the power of your sales reps and your sales enablement tool in your tech stack!!
Alternatives envisagées
HubSpot Marketing Hub, ActiveCampaign, Salesforce Marketing Cloud Account Engagement et HubSpot CRMPourquoi choisir Marketo Engage
We had to connect Infusionsoft with a 3rd party integration platform that had built a custom integration and it was a significant monthly investment and Infustionsoft is an inferior platform compared to Marketo Engage. It was a no brainer to make the switch.Pourquoi passer à Marketo Engage
Marketo offers an agency level account allowing us to connect our clients Salesforce with a license of Marketo under our single Agency level account with Marketo Engage which allows us to provide marketing services along with our sales services, aligning both and providing maximum return on our clients investment working with us and a win/win for everyone. Also, Marketo doesn't try and be everything to everybody, they set the standard for marketing CRMs and have an excellent, deep integration with Salesforce and other platforms just didn't match up in comparison.- Secteur d'activité: Cabinet d'avocats
- Taille de l'entreprise: 201-500 employés
- Logiciel utilisé Autre pendant plus d'un an
-
Provenance de l'avis
Note globale
- Rapport qualité-prix
- Simplicité d'utilisation
- Support client
- Probabilité de recommander le produit 1.0 /10
Marketo Mayhem
Publié le 12/06/2019
Our marketing team had a horrible experience after using Marketo for a year and switched to...
Our marketing team had a horrible experience after using Marketo for a year and switched to HubSpot. It was the best decision we have made and we are not using Marketo again.
Avantages
Marketo had a lot of potential in terms of its lead tracking, automated workflows and contact management capabilities. We were thrilled to be on board with using the application, but soon realized we would never get to use the extra bells and whistles it offered since the core components were a constant frustration. It's also a very expensive platform.
Inconvénients
Marketo provides templates for emails and landing pages that are difficult to customize, especially with our company logo and branding. We constantly were hitting road blocks and their support always very slow to respond days later after a technical issue was reported.
Alternatives envisagées
Act-OnPourquoi choisir Marketo Engage
We needed a new marketing platform for creating and sending emails, creating event registrations and tracking leads.Pourquoi passer à Marketo Engage
Marketo had a lot to offer and it was expensive, but at the time we were evaluating other applications, we believed it had everything we needed.- Secteur d'activité: Logiciels
- Taille de l'entreprise: 1 001-5 000 employés
- Logiciel utilisé tous les jours pendant plus de deux ans
-
Provenance de l'avis
Note globale
- Rapport qualité-prix
- Simplicité d'utilisation
- Support client
- Probabilité de recommander le produit 8.0 /10
My favorite Marketing tool
Publié le 23/11/2022
Very good
Very good
Avantages
It includes every marketing feature you could need
Inconvénients
The layout and the functionment is a bit outdated
- Secteur d'activité: Relations publiques et communications
- Taille de l'entreprise: 51-200 employés
- Logiciel utilisé tous les jours pendant plus de deux ans
-
Provenance de l'avis
Note globale
- Rapport qualité-prix
- Simplicité d'utilisation
- Support client
- Probabilité de recommander le produit 10.0 /10
Flexible and Adaptable, Best for Technical Users
Publié le 22/07/2019
The depth of configurability has been a huge benefit for our organization, a global enterprise...
The depth of configurability has been a huge benefit for our organization, a global enterprise company with a complex international business structure. While there are challenges in terms of getting users up to speed, much of what we accomplish we could not have done on our previous systems in terms of the complexity of scoring, routing, and lead management.
Avantages
The ability to customize and scale has been the biggest benefit of Marketo, paired with the levels of complexity that can be used to refine audiences and reporting in ways that cannot be acheived in other platforms.
Inconvénients
There is a significant rampup and onboarding period, the tool is designed for a more technical user, which can cause some frustrations and leads to a learning curve
Alternatives envisagées
Salesforce Marketing Cloud Account EngagementPourquoi choisir Marketo Engage
We outgrew the system and it's capabilities very quickly.Pourquoi passer à Marketo Engage
The way the system is structured really clicked with my way of thinking, and some of the capabilities and flexibility felt like something that would scale far more easily with our organization's growth and future plans.Marketo Engage - FAQ
Voici quelques-unes des questions fréquentes sur Marketo Engage.Q. Quels sont les types de licence disponibles pour Marketo Engage ?
Types de licences disponibles pour Marketo Engage :
- À partir de: 0,00 $US
- Essai gratuit: Non disponible
* Spark : 800€ / mois * Standard : 1795€ / mois * Select : 3195€ / mois * Entreprise : sur devis
Q. Qui utilise Marketo Engage ?
Utilisateurs habituels du logiciel Marketo Engage :
51-200, 201-500, 501-1 000, 1 001-5 000
Q. Dans quelles langues Marketo Engage est-il disponible ?
Langues dans lesquelles Marketo Engage est disponible :
allemand, anglais, français, japonais
Q. Marketo Engage prend-il en charge les appareils mobiles ?
Appareils pris en charge par Marketo Engage :
Android (mobile), iPhone (mobile), iPad (mobile)
Q. Avec quelles applications Marketo Engage peut-il s'intégrer ?
Applications s'intégrant à Marketo Engage :
123FormBuilder, AdRoll, Allocadia, Aventri, Azuqua, Bedrock Data, Bizible, Bluenose, Boomtrain, Box, Brainshark, BriteVerify, Built.io Flow, Bynder, Calendly, Call Loop, CallRail, Captora, Ceros, Cirrus Insight, Close, Conference Call, Contentful, Curata, Cvent Event Management, DataHero, Datameer, Datanyze, Direct Mail Manager, DiscoverOrg, Drift, Easypromos, Ektron, Eventbrite, EverString, FeedOtter, Folloze, FullContact, Gainsight CS, GetSiteControl, Gmail, GoTo Webinar, Highrise, Highspot, INXPO, Infer, Influitive, Infor OS, InsideView, InsightSquared, Insightly, Instapage, Jifflenow, Jitterbit, Justuno, Kapost, Kissmetrics, Klipfolio, KnowledgeTree, Lattice Engines, LeadGnome, Leadspace, Localytics, Mad Mobile Restaurant POS, Microsoft Excel, Mintent, Mintigo, Mixpanel, Movable Ink, NetSuite, Neustar UltraDNS, New Relic, ON24, Oktopost, Omniconvert, Onstream Webinars, Operations Hub, Optimizely, OptinMonster, Oracle CRM On Demand, Outgrow, Parseur, PathFactory, Picreel, Pipedrive, Pipeliner CRM, Poptin, Precision Events, Privy, Qualtrics CoreXM, QuickTapSurvey, Quotient, Radius, Rocket Fuel, SAP Customer Experience, SalesBox, SalesPredict, Salesforce Sales Cloud, Scoop.it, Segment, Sigstr, Skilljar Customer Education, Skyword, Slack, SlideShare, Smartling, Smartsheet, SnapApp, Sprinklr, Stripe, SugarCRM, SurveyMonkey, Tealium Customer Data Hub, Totango, Tray.io, Trello, Twilio, Typeform, Uberflip, Unbounce, UserVoice, Usermind, Veelo, Velocify, VidCaster, Vidyard, Virto Commerce, VisitorTrack, Webdam, Webex, Wistia, Wunderkind, Yesware, Zapier, Zendesk Sell, Zoho CRM, atEvent, uStudio
Q. Quelles sont les ressources d'aide disponibles pour Marketo Engage ?
Ressources d'aide disponibles pour Marketo Engage :
Service client/e-mail, FAQ/forums, Base de connaissances, Support téléphonique, Support 24/7 (réponse directe), Chat
Catégories connexes
Consultez toutes les catégories de logiciels trouvées pour Marketo Engage.
- Outils pour community manager
- Logiciels de gestion de campagnes
- Logiciels d'email marketing
- Logiciels de marketing automation
- Logiciels de lead management
- Logiciels d'analyse marketing
- Plateformes marketing tout-en-un
- Logiciels de SFA (Sales Force Automation)
- Logiciels de predictive lead scoring
- Logiciels de lead generation
- Logiciels de marketing mobile
- Logiciels d'aide à la vente
- Logiciels de personnalisation web
- Logiciels d'account-based marketing
- Logiciels de lead nurturing
- Outils SEO