
En savoir plus sur Marketo Engage
Marketo est une plateforme d'automatisation marketing multicanal. Marketo vise à réduire l'effort manuel pour augmenter le ROI marketing en automatisant votre génération de leads. Marketo permet d'automatiser des campagnes marketing basiques (emailing, drip nurturing, lead scoring, etc.) et plus sophistiquées.
En tant que solution de gestion marketing, Marketo propose plusieurs tableaux de bords, outils de planification et de reporting pour piloter vos campagnes. En gérant les emails marketing, Marketo renforce l'engagement de vos prospects et clients avec votre marque. Avec son module de personnalisation en temps réel, Marketo permet d'adapter les messages marketing en direct, selon les canaux et les destinataires.
Marketion garantit une vue globale sur l'automatisation de votre marketing en synchronisant les actions de vos équipes marketing et en planifiant le calendrier de vos campagnes.
Options de tarification dès :
895,00 $US
- Version gratuite
- Essai gratuit
- Abonnement
Les 5 meilleurs logiciels similaires à Marketo Engage
Marketo Engage - Principaux avantages
Pour quelle entreprise ?
Déploiement
- Basé sur le cloud
- Sur site
Disponible dans les pays suivants
Australie, Brésil, Canada, Chine, Allemagne, Royaume-Uni, Inde, Japon, Mexique, États-Unis et 5 autres
Langues
allemand, anglais, français, japonais
Options de tarification dès :
895,00 $US
- Version gratuite
- Essai gratuit
- Abonnement
Les 5 meilleurs logiciels similaires à Marketo Engage
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Fonctionnalités
Nombre total de fonctionnalités pour Marketo Engage : 102
Alternatives
Pardot

HubSpot Marketing Hub

HubSpot CRM

Zoho CRM

Avis
Vous avez déjà Marketo Engage ?
Les acheteurs de logiciels ont besoin de vous ! Les avis utilisateurs nous aident tous à prendre de meilleures décisions.
Écrivez votre avis !
- Secteur d'activité: Services et technologies de l'information
- Taille de l'entreprise: 501-1 000 employés
- Logiciel utilisé tous les jours pendant plus de deux ans
-
Provenance de l'avis
Note globale
- Rapport qualité-prix
- Simplicité d'utilisation
- Support client
- Probabilité de recommander le produit 9.0 /10
Indeed a Best-in-Class Marketing Automation Software
Publié le 03/07/2019
My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for...
My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.
Avantages
I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following:
1. Marketo customer support team is very responsive and always available to help, this is something I like the most.
2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it.
3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.
Inconvénients
I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.
Pourquoi passer à Marketo Engage
I choose Marketo Marketing Automation over these alternative products because of two things: 1. Amazing customer support team: Yes, a Marketo customer support team is amazing because of this we choose this tool over these alternatives. 2. Amazing Dashboards and reporting features: Yes because of its amazing reporting and powerful dashboard features I chose this tool- Secteur d'activité: Construction
- Taille de l'entreprise: 10 000+ employés
- Logiciel utilisé tous les jours pendant plus de deux ans
-
Provenance de l'avis
Note globale
- Rapport qualité-prix
- Simplicité d'utilisation
- Support client
- Probabilité de recommander le produit 7.0 /10
Great for all businesses
Publié le 27/09/2020
Can't live a day without the software. Sometimes I can't understand somethings, but they have loads...
Can't live a day without the software. Sometimes I can't understand somethings, but they have loads of tutorials on their website and YouTube.
Avantages
Whatever you can think of in terms of marketing automation, lead management and email marketing, chances are Marketo can do it.
Inconvénients
You can just subscribe and start using it without a little training. And the functionalities are so many, that you really need to know what you are looking for to find it.

- Secteur d'activité: Banque
- Taille de l'entreprise: 10 000+ employés
- Logiciel utilisé tous les jours pendant 6 à 12 mois
-
Provenance de l'avis
Note globale
- Rapport qualité-prix
- Simplicité d'utilisation
- Support client
- Probabilité de recommander le produit 9.0 /10
I think it's a tool that has enough features to power marketing activities.
Publié le 02/07/2022
It's a deep tool, so it can be a bit difficult to use it perfectly, but with a lot of manual...
It's a deep tool, so it can be a bit difficult to use it perfectly, but with a lot of manual knowledge and an external community, we have an environment where you can easily leverage Marketo's performance. Also, for content such as emails and LPs that are used for marketing measures, once a template is created, all that's left is to combine each part like a jigsaw puzzle, so the speed of content creation has increased dramatically. not having coding skills like HTML can create high-quality content.
Avantages
Marketo Engage can intuitively set the focus for leads and customers, so it was easy to use even for me, who has little marketing experience. The integration with Salesforce is well developed, so both implementations will create synergies. In addition, it is possible to connect to other systems via Webhook, and this can also be sufficiently configured by reading the manual published by Adobe.
Inconvénients
When searching for content on Marketo, the search capability is low and it can be difficult to find the desired content, so it would be helpful if you could improve that as well.

- Secteur d'activité: Marketing et publicité
- Taille de l'entreprise: 11-50 employés
- Logiciel utilisé toutes les semaines pendant 1 à 5 mois
-
Provenance de l'avis
Note globale
- Rapport qualité-prix
- Simplicité d'utilisation
- Support client
- Probabilité de recommander le produit 4.0 /10
Powerful but not user friendly
Publié le 14/07/2022
Avantages
It allowed the agency to have power to have multiple clients in the system without paying a crazy amount for each one.
Inconvénients
Very difficult to set up, very unfriendly UX, ROI isn't seen until 6 months in.
Alternatives envisagées
HubSpot Marketing HubPourquoi passer à Marketo Engage
It was agency friendly- Secteur d'activité: Marketing et publicité
- Taille de l'entreprise: 2-10 employés
- Logiciel utilisé tous les jours pendant plus de deux ans
-
Provenance de l'avis
Note globale
- Rapport qualité-prix
- Simplicité d'utilisation
- Support client
- Probabilité de recommander le produit 10.0 /10
Marketo is the Gold Standard of Marketing CRMs in the marketplace!!
Publié le 05/05/2022
My experience with Marketo has been amazing from the sales rep, our implementation specialist,...
My experience with Marketo has been amazing from the sales rep, our implementation specialist, support department and our CSM went over and beyond to make sure we were getting the most value out of the platform.
Avantages
I love the deep native integration with Salesforce that allows us to sync data and both company and contact records to communicate through marketing and sync up with our account based marketing campaigns and enabling sales to follow up at the exact right time based on lead scoring and actions take by prospect when consuming our content we deliver in the form of email opens, email clicks and % video views with the amazing integration with Wistia. The Strategies you can deploy are only limited by your creativity as a marketer and sales architect and revenue officer at your company and I absolutely love Marketo!!
Inconvénients
The platform is very robust and takes learning and using it and clearly understand best practices through executional experience running campaigns and this takes an investment of time and it's absolutely worth it and the return on that time investment is the most important revenue driver in our company when combining the power of your sales reps and your sales enablement tool in your tech stack!!
Pourquoi choisir Marketo Engage
We had to connect Infusionsoft with a 3rd party integration platform that had built a custom integration and it was a significant monthly investment and Infustionsoft is an inferior platform compared to Marketo Engage. It was a no brainer to make the switch.Pourquoi passer à Marketo Engage
Marketo offers an agency level account allowing us to connect our clients Salesforce with a license of Marketo under our single Agency level account with Marketo Engage which allows us to provide marketing services along with our sales services, aligning both and providing maximum return on our clients investment working with us and a win/win for everyone. Also, Marketo doesn't try and be everything to everybody, they set the standard for marketing CRMs and have an excellent, deep integration with Salesforce and other platforms just didn't match up in comparison.Marketo Engage - FAQ
Voici quelques-unes des questions fréquentes sur Marketo Engage.Q. Quels sont les types de licence disponibles pour Marketo Engage ?
Types de licences disponibles pour Marketo Engage :
- À partir de: 895,00 $US
- Essai gratuit: Non disponible
* Spark : 800€ / mois * Standard : 1795€ / mois * Select : 3195€ / mois * Entreprise : sur devis
Q. Qui utilise Marketo Engage ?
Utilisateurs habituels du logiciel Marketo Engage :
51-200, 201-500, 501-1 000, 1 001-5 000
Q. Dans quelles langues Marketo Engage est-il disponible ?
Langues dans lesquelles Marketo Engage est disponible :
allemand, anglais, français, japonais
Q. Marketo Engage prend-il en charge les appareils mobiles ?
Appareils pris en charge par Marketo Engage :
Android (mobile), iPhone (mobile), iPad (mobile)
Q. Avec quelles applications Marketo Engage peut-il s'intégrer ?
Applications s'intégrant à Marketo Engage :
123FormBuilder, AdRoll, Allocadia, Aventri, Azuqua, Bedrock Data, Bizible, Bluenose, Boomtrain, Box, Brainshark, BriteVerify, Built.io Flow, Bynder, CAKE POS, Calendly, Call Loop, CallRail, Captora, Ceros, Cirrus Insight, Close, Conference Call, Contentful, Curata, Cvent Event Management, DataHero, Datameer, Datanyze, Direct Mail Manager, DiscoverOrg, Drift, Easypromos, Ektron, Eventbrite, EverString, FeedOtter, Folloze, FullContact, Gainsight CS, GetSiteControl, Gmail, GoTo Webinar, Highrise, Highspot, INXPO, Infer, Influitive, Infor Birst, InsideView, InsightSquared, Insightly, Instapage, Jifflenow, Jitterbit, Justuno, Kapost, Kissmetrics, Klipfolio, KnowledgeTree, Lattice Engines, LeadGnome, Leadspace, Localytics, Microsoft Excel, Mintent, Mintigo, Mixpanel, Movable Ink, NetSuite, Neustar UltraDNS, New Relic One, ON24, Oktopost, Omniconvert, Onstream Webinars, Operations Hub, Optimizely, OptinMonster, Oracle CRM On Demand, Outgrow, Parseur, PathFactory, Picreel, Pipedrive, Pipeliner CRM, Poptin, Precision Events, Privy, Qualtrics CoreXM, QuickTapSurvey, Quotient, Radius, Rocket Fuel, SAP Customer Experience, SalesBox, SalesPredict, Salesforce Sales Cloud, Scoop.it, Segment, Sigstr, Skilljar Customer Education, Skyword, Slack, SlideShare, Smartling, Smartsheet, SnapApp, Sprinklr, Stripe, SugarCRM, SurveyMonkey, Tealium Customer Data Hub, Totango, Tray.io, Trello, Twilio, Typeform, Uberflip, Unbounce, UserVoice, Usermind, Veelo, Velocify, VidCaster, Vidyard, Virto Commerce, VisitorTrack, Webdam, Webex, Wistia, Wunderkind, Yesware, Zapier, Zendesk Sell, Zoho CRM, atEvent, uStudio
Q. Quelles sont les ressources d'aide disponibles pour Marketo Engage ?
Ressources d'aide disponibles pour Marketo Engage :
Service client/e-mail, FAQ/forums, Base de connaissances, Support téléphonique, Support 24/7 (réponse directe), Chat
Catégories connexes
Consultez toutes les catégories de logiciels trouvées pour Marketo Engage.
- Outils pour community manager
- Logiciels de gestion de campagnes
- Logiciels d'email marketing
- Logiciels de marketing automation
- Logiciels de lead management
- Logiciels d'analyse marketing
- Plateformes marketing tout-en-un
- Logiciels de SFA (Sales Force Automation)
- Logiciels de predictive lead scoring
- Logiciels de lead generation
- Logiciels de marketing mobile
- Logiciels d'aide à la vente
- Logiciels de personnalisation web
- Logiciels d'account-based marketing
- Logiciels de lead nurturing
- Outils SEO