--- description: Semrush : qu'en pensent les utilisateurs ? Lisez les avis sur Semrush, consultez ses différents prix, tarifs et abonnements ainsi que ses fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Semrush - Prix, tarif, abonnement et avis | GetApp Belgique 2026 --- Breadcrumb: [Accueil](/) > [Logiciels de web analytics](/directory/109/web-analytics/software) > [Semrush](/software/91634/semrush) # Semrush Canonical: https://fr.getapp.be/software/91634/semrush Page : 1/94\ Suivant: [Page suivante](https://fr.getapp.be/software/91634/semrush?page=2) > SEMrush est une boîte à outils marketing conçue pour les professionnels du marketing numérique, avec des outils pour optimiser les stratégies dans le SEO, le PPC, les médias sociaux, le contenu et les relations publiques. > > Conclusion : 2317 utilisateurs lui ont donné la note de **4.6/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.6/5** | 2317 Avis | | Simplicité | 4.3/5 | D'après l'ensemble des avis | | Support client | 4.4/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 4.2/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.6/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 90% | (9/10 Probabilité de recommander le produit) | ## À propos de l'éditeur - **Société**: Semrush - **Pays**: Trevose, É.-U. - **Entreprise fondée en**: 2008 ## Contexte commercial - **À partir de**: 139,95 $US - **Type de licence**: (Version gratuite disponible) (Version d’essai gratuite) - **Public cible**: Auto-entrepreneur, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web - **Langues**: allemand, anglais, chinois, coréen, espagnol, français, italien, japonais, portugais, russe, turc, vietnamien - **Pays disponibles**: Allemagne, Australie, Brésil, Canada, Chine, Espagne, France, Inde, Italie, Japon, Mexique, Pays-Bas, Royaume-Uni, Singapour, États-Unis ## Fonctionnalités - @mentions - AI Accessibility Audit - AI Mention Tracking - AI Traffic Attribution - AI Visibility Score - API - Alertes/Notifications - Analyse de la concurrence - Analyse de liens - Analyse des campagnes - Analyse des sentiments - Analyse des tendances - Analyse visuelle - Automatisation de la localisation - BI Integration - Benchmarking - Calendrier éditorial - Campagnes multicanales - Campagnes multiples - Cartographie du parcours client ## Intégrations (11 au total) - Databox - Google Ads - Google Analytics 360 - Google Docs - Google Search Console - HubSpot Marketing Hub - Majestic - TapClicks - Trello - WordPress - Yext ## Ressources d'aide - Service client/e-mail - FAQ/forums - Base de connaissances - Support téléphonique - Chat ## Category - [Logiciels de web analytics](https://fr.getapp.be/directory/109/web-analytics/software) ## Catégories connexes - [Logiciels de web analytics](https://fr.getapp.be/directory/109/web-analytics/software) - [Logiciels pour agences de communication](https://fr.getapp.be/directory/299/advertising/software) - [Logiciels de gestion de campagnes](https://fr.getapp.be/directory/304/campaign-management/software) - [Outils de veille concurrentielle](https://fr.getapp.be/directory/305/competitive-intelligence/software) - [Logiciels de SEO/SEM](https://fr.getapp.be/directory/313/seo-sem/software) ## Alternatives 1. [Wix](https://fr.getapp.be/software/90955/wix) — 4.4/5 (10668 reviews) 2. [SEO PowerSuite](https://fr.getapp.be/software/926/seo-powersuite) — 4.5/5 (382 reviews) 3. [Ahrefs](https://fr.getapp.be/software/102405/ahrefs) — 4.7/5 (583 reviews) 4. [AccuRanker](https://fr.getapp.be/software/2061445/accuranker) — 4.9/5 (330 reviews) 5. [SE Ranking](https://fr.getapp.be/software/107377/se-ranking) — 4.7/5 (297 reviews) ## Avis ### "Must Have For Scaling Paid Search" — 5.0/5 > **ANDREY** | *21 octobre 2025* | Marketing et publicité | Taux de recommandation : 10.0/10 > > **Avantages**: SEMRush is a must have for anyone running paid search and working with multiple clients. The visual reporting is second to none and help produce easy to understand reports that I can pass on to clients, worth every dollar. The data is invaluable for building and scaling campaigns. Every interaction with support has been helpful and timely. > > **Inconvénients**: There is a little bit of a learning curve if you have not used similar tools previously, but once you learn how to use it, it is very powerful. ----- ### "J'ai adoré les rapports et les analyses \!" — 4.0/5 > **Melanie** | *10 novembre 2024* | Édition | Taux de recommandation : 8.0/10 > > **Avantages**: Tant d'outils et de rapports \! Semrush regorge d'informations, même avec un compte gratuit. > > **Inconvénients**: Le coût. C'était assez cher et, pour une petite équipe, c'était un peu prohibitif. > > J'ai vraiment apprécié toutes les fonctionnalités de Semrush. Il y avait un million de rapports et, même après m'être désabonné à cause du coût, je consulte encore aujourd'hui d'anciens rapports pour m'informer. L'assistant de rédaction était la principale raison de notre inscription au programme et, au bout d'un moment, j'ai commencé à avoir le sentiment d'avoir tout appris de ce côté-là. Cependant, si nous nous réinscrivions, ce serait pour la richesse des rapports et des analyses que nous offre le programme. Ils sont vraiment utiles. ----- ### "Beware of SEMrush’s Cancellation & Refund Process" — 1.0/5 > **Utilisateur vérifié** | *7 janvier 2026* | Immobilier | Taux de recommandation : 0.0/10 > > **Avantages**: The platform itself may be useful, but their cancellation policy, lack of transparency around automated communications, and refusal to refund despite timely cancellation attempts are major red flags. I strongly recommend reading the fine print and being very cautious before subscribing. > > **Inconvénients**: I had a very frustrating experience trying to cancel my SEMrush subscription. I attempted to cancel before the renewal charge, yet I was still billed and then denied a refund. What made this worse was the cancellation process itself. Their system repeatedly sent the same automated email over and over, never progressing to the next step. At no point does SEMrush clearly disclose that these email responses are AI-generated, which is misleading and wastes a lot of time. The process only moved forward after I explicitly asked to speak with a human, something that is not clearly indicated anywhere in the cancellation flow. Even after following the steps and attempting to cancel in good faith before being charged, SEMrush refused to issue a refund. Also they nickel and dime you about everything. ----- ### "Boosting traffic to our transport company." — 5.0/5 > **John** | *30 janvier 2026* | Transport routier/ferroviaire | Taux de recommandation : 10.0/10 > > **Avantages**: The information quality in terms of the number of keywords is outstanding, and it assists us to focus on particular shipping routes that are not being considered by rivals at the moment. > > **Inconvénients**: It is fairly expensive as a subscription, especially to small business and the interface can sometimes be overwhelming to someone like me who is not a marketing professional. > > Visibility drives are used in transport. I rely on this tool to optimize our site on terms of car shipping. It opens small business opportunities in an effective manner. ----- ### "Good SEO tool with strong features but some billing hiccups" — 4.0/5 > **Joe** | *5 décembre 2025* | Logiciels | Taux de recommandation : 7.0/10 > > **Avantages**: The core SEO features are solid. The Pro plan gives a clear view of site health, keyword rankings and basic competitor visibility in one place. Site audits, keyword tracking and simple competitor checks are easy to run and interpret, which has been useful for a small B2B SaaS like us without a huge in-house SEO team. Once projects are set up, it’s straightforward to monitor how our SEO is performing over time and to spot issues early. > > **Inconvénients**: The platform is powerful, but the interface and pricing structure can feel complex if you’re not using it every day. There is a learning curve in understanding which features and limits you actually need, and how add-ons interact with the main subscription. We did experience confusion around add-ons (SERP Gap Analyzer and Local Pro) and how they affected our renewal. At first, the focus in support was on internal refund policies rather than on clearing up the underlying issue. However, after escalation Semrush ultimately removed the add-ons we didn’t need and issued full account credits for the associated charges, which I appreciate. I would still like to see clearer visibility and simpler management of add-ons in the UI for business customers. > > Functionally, Semrush has done what we needed: monitor technical site health, track rankings for key terms, and give a quick read on how we compare with competitors. For several years it has been a useful, if not cheap, part of our marketing stack and has helped guide our SEO and content priorities. We did have a difficult experience around add-ons and renewal, which was frustrating initially. That said, once the issue was fully understood and escalated, Semrush support resolved it by removing the add-ons and issuing full credits for the disputed charges. Overall, the product itself is strong and we continue to get value from the core Pro features. With some improvements to add-on transparency and renewal communication, it would be even easier to recommend. ----- Page : 1/94\ Suivant: [Page suivante](https://fr.getapp.be/software/91634/semrush?page=2) ## Liens - [Afficher sur GetApp](https://fr.getapp.be/software/91634/semrush) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Données structurées