--- description: Mailchimp : qu'en pensent les utilisateurs ? Lisez les avis sur Mailchimp, consultez ses différents prix, tarifs et abonnements ainsi que ses fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Mailchimp - Prix, tarif, abonnement et avis | GetApp Belgique 2026 --- Breadcrumb: [Accueil](/) > [Logiciels de messagerie](/directory/306/email-management/software) > [Mailchimp](/software/8268/mailchimp) # Mailchimp Canonical: https://fr.getapp.be/software/8268/mailchimp Page : 1/708\ Suivant: [Page suivante](https://fr.getapp.be/software/8268/mailchimp?page=2) > Mailchimp est une plateforme de marketing automation qui permet aux utilisateurs de créer, d'envoyer et d'analyser des campagnes d'e-mailing et publicitaires, à l'aide de modèles d'e-mail, de pages de renvoi et d'une application mobile. > > Conclusion : 17661 utilisateurs lui ont donné la note de **4.5/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Présentation ### Mailchimp - Principaux avantages Personnalisation : utilisez les dizaines de modèles disponibles pour vos campagnes d'e-mail marketing ou bien créez vous-même le modèle qui vous convient. Ciblage : segmentez facilement vos destinataires avec MailChimp, séparez vos abonnés en groupes et segments selon leur localisation, leur activité, leur engagement, ... Analyse : surveillez les performances de chacune de vos campagnes grâce aux outils de reporting avancés de MailChimp (graphiques interactifs, cartes des clics, taux d'ouverture, désabonnements, etc.) Social : connectez MailChimp à vos comptes Twitter et Facebook pour poster automatiquement vos campagnes sur ces réseaux. ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.5/5** | 17661 Avis | | Simplicité | 4.4/5 | D'après l'ensemble des avis | | Support client | 4.2/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 4.4/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.4/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 80% | (8/10 Probabilité de recommander le produit) | ## À propos de l'éditeur - **Société**: Intuit - **Entreprise fondée en**: 1983 ## Contexte commercial - **À partir de**: 13,00 $US - **Type de licence**: (Version gratuite disponible) (Version d’essai gratuite) - **Prix**: MailChimp est gratuit dans sa version "Entrepreneur" (jusqu'à 2000 abonnés et 12000 e-mails / mois). Formules en paiement mensuel ou par achat de crédits : De 0 à 500 abonnés et e-mails illimités : $10 / mois De 501 à 1000 abonnés et e-mails illimités : $15 / mois De 1001 à 1500 abonnés et e-mail illimités : $20 / mois De 1501 à 2000 abonnés et e-mails illimités : $25 / mois Tarifs spéciaux pour les gros volumes. - **Public cible**: Auto-entrepreneur, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web, Mac (ordinateur), Windows (ordinateur), Android (mobile), iPhone (mobile), iPad (mobile) - **Langues**: allemand, anglais, espagnol, français, italien, portugais brésilien - **Pays disponibles**: Allemagne, Australie, Brésil, Canada, Espagne, France, Inde, Italie, Portugal, Royaume-Uni, Singapour, États-Unis ## Fonctionnalités - A/B Testing - API - Accès mobile - Actions découlant d'un événement - Alertes/Notifications - Analyse de contenu - Analyse des campagnes - Analyse des comportements - Analyse des comportements - Analyse prédictive - Analyse visuelle - Application mobile - Archivage et rétention - Automatisation du marketing - Autoresponders - Base de données de clients - Base de données de contacts - Base de données des désabonnements - Bibliothèque d'images - Bibliothèque de contenu ## Intégrations (210 au total) - 123FormBuilder - 40Nuggets - AWeber - Accelo - Accumulus - ActiveCampaign - Acuity Scheduling - AdRoll - Administrate Training Management - Adobe Commerce - Agile CRM - Aircall - Airtable - AlertBot - AllClients ... et 195 intégrations supplémentaires ## Ressources d'aide - Service client/e-mail - FAQ/forums - Base de connaissances - Support téléphonique - Support 24/7 (réponse directe) - Chat ## Category - [Logiciels de messagerie](https://fr.getapp.be/directory/306/email-management/software) ## Catégories connexes - [Logiciels de messagerie](https://fr.getapp.be/directory/306/email-management/software) - [Logiciels d'email marketing](https://fr.getapp.be/directory/307/email-marketing/software) - [Logiciels de marketing automation](https://fr.getapp.be/directory/308/marketing-automation/software) - [Plateformes marketing tout-en-un](https://fr.getapp.be/directory/310/online-marketing/software) - [Logiciels de CRM pour PME](https://fr.getapp.be/directory/4959/small-business-crm/software) ## Alternatives 1. [HubSpot Marketing Hub](https://fr.getapp.be/software/20444/hubspot-marketing) — 4.5/5 (6248 reviews) 2. [Brevo](https://fr.getapp.be/software/91466/brevo) — 4.6/5 (3505 reviews) 3. [ActiveCampaign](https://fr.getapp.be/software/2348/activecampaign) — 4.6/5 (2568 reviews) 4. [MailerLite](https://fr.getapp.be/software/10156/mailerlite) — 4.7/5 (2322 reviews) 5. [Constant Contact](https://fr.getapp.be/software/90578/constant-contact) — 4.3/5 (2940 reviews) ## Avis ### "Chimp Does the Heavy Lifting" — 4.0/5 > **Patrick** | *2 mars 2026* | Services aux consommateurs | Taux de recommandation : 9.0/10 > > **Avantages**: The dashboard is really easy to use and the templates are pretty good. One of the big plusses is mailchimp canva integration. Pricing is reasonable for what you are getting. The mobile versions of the emails sometimes are different form on-screen. > > **Inconvénients**: There are WP integration security issues that have come up by my hosting provider. While I keep all my software up-to-date, I have to keep scanning/repair software running in the background at all times. Sometimes verifying a website can be a process. An easier solution would be nice, ie: verifying website by email address only. > > Very positive overall. reliable, intuitive, and well-suited for what we do. So long as you don't create newsletters (as an example) that are overly long and have too much content, the ROI can be good. Drilling down on users is important to me to see who is clicking and reading what. ----- ### "Trustworthy platform for e-mail campaigns." — 5.0/5 > **Alexandre** | *26 juin 2026* | Services et technologies de l'information | Taux de recommandation : 9.0/10 > > **Avantages**: We really like Mailchimp, because it makes email marketing so easy for our team at ApproTech. The contact management capabilities enable me to segment our customer base exactingly, which is critical in terms of personalizing the updates on our IT services. The tracking capabilities are a great feature, as I can track open rates and adjust campaigns accordingly. It is fairly priced for a mid-sized business and with the platform's scalability, we are well set for the future growth. > > **Inconvénients**: The UI is ok but can be a little crowded at times, particularly when dealing with larger lists or campaigns with multiple steps. Some experiments were necessary with the initial setup, since sometimes the documentation for more advanced features was not very clear. I have also observed that response times of the customer support vary, which can be a hassle when there is a time-sensitive issue to address. > > For a business like ours, Mailchimp is a reliable software to handle and track e-mail campaigns. It is comprehensive on the basics of marketing and communication with clientele, and its analytics enable us to remain informed. There are some features that could be developed; however, it's a tool that has always been useful and is instrumental for a uniform and professional outreach. ----- ### "Great entry level email marketing platform but you are likely to out grow it and its expensive for what it is" — 3.0/5 > **Robert** | *23 avril 2026* | Meubles | Taux de recommandation : 4.0/10 > > **Avantages**: Mail chip offers easy to use features and guides you through running email campaigns for new users. It really is a great easy access email platform. Very easy to use. > > **Inconvénients**: In my view Mailchip tries to be all things to all people. As an ecommerce business we need more commercially centred email marketing tools. While Mailchimp has been a good servant to me it is expensive for what it is and a tad big brother telling you what you can and can't do and is overly intrusive regarding its abuse metrics when you are simply sending an email to previous customers about new ranges you are launching. > > so / so but we have outgrown it now and looking to move away and use another platform. We use it to take sample requests and notofy customers when items are back in stock ----- ### "The marketing campaign expert that knows how to grow my audience" — 5.0/5 > **Avery** | *8 juin 2026* | Art/artisanat | Taux de recommandation : 9.0/10 > > **Avantages**: When I wanted to step up my communication game, Mailchimp stood out as an obvious choice. What I love above all else is its drag-and-drop visual editor. Without having the slightest background in graphic design or HTML coding, I can design beautiful, professional newsletters that are perfectly adapted to smartphone screens. The automation tools are also incredibly effective: I set up an automated welcome email sequence for new subscribers, and the system works for me in the background. The detailed statistical reports allow me to see exactly who opened my message and what they clicked on. > > **Inconvénients**: The pricing structure has become my biggest nightmare. I find that the prices increase exponentially as soon as my contact list grows. The worst part is that Mailchimp includes unsubscribed or inactive contacts in the billing, forcing me to do a recurring and tedious manual cleanup to avoid paying for empty space. Additionally, by adding so many features over time (website creation, CRM, social media), the interface has become a bit bloated, and I sometimes get lost in the menus trying to find basic functions. > > An immediate boost to my credibility and brand image. My emails look professional, which inspires trust, and segmenting my lists allows me to better understand my audience so I can send the right message at the right time. ----- ### "Excellent for focused e-mails." — 5.0/5 > **Andy** | *30 juillet 2026* | Articles de sport | Taux de recommandation : 9.0/10 > > **Avantages**: I like Mailchimp the best for making it easier for our sales team to handle our email marketing campaigns. We currently have more than one hundred clients in our database, and we're able to touch them based on past purchases, their area and how engaged they are on our communication, so we send them offers which are relevant to them. The reports are thorough and we are able to monitor open and click-throughs and automation of the follow up has saved us much manual effort. > > **Inconvénients**: Pricing may become an issue with our growing contact list. We've had to be careful not to remove inactive subscribers, because we don't want to go up to the higher tiers. Furthermore, although the interface is tidy, some features such as adjustments to e-mail templates may require a bit of research, and when you're in a campaign crunch, that's a pain. > > We use mailchimp to have e-mail marketing handled with our sales strategy, and it's a good platform. It has helpful analytics and segmentation options that enable us to customize messages to leads and current prospects. Unfortunately, it is not cost-effective when you're growing as we do and using it for improving engagement and closing sales. ----- Page : 1/708\ Suivant: [Page suivante](https://fr.getapp.be/software/8268/mailchimp?page=2) ## Liens - [Afficher sur GetApp](https://fr.getapp.be/software/8268/mailchimp) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Données structurées