En savoir plus sur Mediatool
Mediatool est une solution de planification des médias basée sur le cloud, conçue pour aider les annonceurs et les organisations de marketing à planifier, analyser et gérer les activités de marketing, ainsi que les budgets de plusieurs campagnes. La plateforme comprend un portail unifié, qui permet aux spécialistes du marketing de recevoir les opinions des clients et d'approuver ou de rejeter les plans médiatiques accompagnés de commentaires.
Les aperçus de campagne de Mediatool aident les organisations à surveiller les dépenses et à filtrer les données par marché, marque, produit, canaux promotionnels ou type de support. L'application offre une gamme de fonctionnalités, notamment une base de données centralisée, des rapports de comparaison, des notifications d'échéance, des listes de tâches, des flux de travail personnalisables, etc. Les outils de collaboration intégrés permettent aux spécialistes du marketing de communiquer et de partager des idées, des mises à jour et des documents avec des parties prenantes externes ou internes. Les responsables peuvent définir des autorisations basées sur les rôles, permettant aux membres de l'équipe de visualiser ou de modifier des sections spécifiques de campagnes.
Mediatool comprend des tableaux de bord personnalisables, qui permettent aux administrateurs d'avoir un aperçu des dépenses prévues, de la portée médiatique, des résultats des campagnes, et plus encore, grâce à des graphiques, des tableaux et des analyses. Le système prend également en charge l'intégration à diverses applications tierces, notamment Instagram, Facebook, Google Analytics, AdWords et DCM.
Options de tarification dès :
Non fourni par l'éditeur
- Version gratuite
- Essai gratuit
- Abonnement
Clients types
- Auto-entrepreneurs
- Petites entreprises (de 2 à 50 employés)
- Moyennes entreprises (de 51 à 500 employés)
- Grandes entreprises (500 employés minimum)
Déploiement
- Basé sur le cloud
- Sur site
Disponible dans les pays suivants
Afrique du Sud, Allemagne, Australie, Autriche, Belgique et 24 autres
Langues
anglais
Options de tarification dès :
Non fourni par l'éditeur
- Version gratuite
- Essai gratuit
- Abonnement
Images
Fonctionnalités
Nombre total de fonctionnalités pour Mediatool : 35
Alternatives
Asana
MARMIND
SAS Customer Intelligence 360
monday.com
Avis
Vous avez déjà Mediatool ?
Les acheteurs de logiciels ont besoin de vous ! Les avis utilisateurs nous aident tous à prendre de meilleures décisions.
- Secteur d'activité: Loisirs, voyage et tourisme
- Taille de l'entreprise: 51–200 employés
- Logiciel utilisé tous les jours pendant 1 à 5 mois
-
Provenance de l'avis
Note globale
- Rapport qualité-prix
- Simplicité d'utilisation
- Support client
- Probabilité de recommander le produit 8.0 /10
Looking to manage your strategic media planning anytime anywhere? Look no further, I’d say!
Publié le 06/08/2018
Although Mediatool works great in terms of planning loads big chunks of advertising campaign media...
Although Mediatool works great in terms of planning loads big chunks of advertising campaign media planning, it is even more powerful if you like to manage complex integrated marketing and communication campaigns that need a thoughtful and sophisticated interplay of form, time, and content of your activities. In that way it helps us a lot with our strategic change from a destination marketing organization to a content provider.
Avantages
SaaS web-based easy to use intuitiv highly customizable central hub as powerful as to manage big corporations complex media planning. As if this wouldn’t be enough service, support and business development work with you on your solutions that fit your needs.
Inconvénients
None. Really. Why? Because if a con pops up service, support and business development are eager to find a solution because this true innovation and business development.
- Secteur d'activité: Jeux d’argent et casinos
- Taille de l'entreprise: 1 001–5 000 employés
- Logiciel utilisé tous les jours pendant 6 à 12 mois
-
Provenance de l'avis
Note globale
- Rapport qualité-prix
- Simplicité d'utilisation
- Support client
- Probabilité de recommander le produit 10.0 /10
Great media planning tool
Publié le 05/10/2020
So far my experience with Mediatool has been great! It has been easy to push an adoption within...
So far my experience with Mediatool has been great! It has been easy to push an adoption within Kindred once the new users aknowledge all the benefits they have by using it and how intuitive it is.
The support we receive from the whole Mediatool team is amazing. They are very agile on fixing any bugs that the users may have, are open to improvement suggestions and special functionalities development to meet the needs of the client.
Avantages
Mediatool is very intuitive and user friendly, which makes easy to adopt the use. As an admin user, I can tell that is very easy to define a plan structure by using the tags, it gives us flexibility enough to supply the individual needs that each media type demands.
The multiple offered functionalities inside of the tool makes it interesting not only for a media planner, but for every user levels. By bringing a calendar view that can be customizable by each user according to information they want to see, customizable dashboards that makes the plans information visual, the detailed plan at sheet view and the delivery plan that may help on the controlling of creative delivery.
Inconvénients
One point of attenction is for the sheet view, once the entries are included, the data is saved, the user leaves the page and return at some point at the same sheet view, the entries may not be at the same order it was included or appears on different orders for each user. It makes a bit of confusion at a planner/approver side and mainly makes harder to identify what was newly included at the plan, the users can't identify by a row number because it will probably appear at a different position to the other user.
- Secteur d'activité: Marketing et publicité
- Taille de l'entreprise: 201–500 employés
- Logiciel utilisé toutes les semaines pendant 6 à 12 mois
-
Provenance de l'avis
Note globale
- Simplicité d'utilisation
- Support client
- Probabilité de recommander le produit 7.0 /10
Mediatool Review For Advertising Agency
Publié le 27/08/2019
Avantages
Love how this is a one-stop database for all our media campaigns, where you can access each individual campaign and slice the information however you like, as well as easily export to Excel or Powerpoint.
Inconvénients
The onboarding process is somewhat lengthy as there are a lot of nuances into building your campaigns within the tool.
- Secteur d'activité: Traduction et localisation
- Taille de l'entreprise: 2–10 employés
- Logiciel utilisé toutes les semaines pendant 1 à 5 mois
-
Provenance de l'avis
Note globale
- Rapport qualité-prix
- Simplicité d'utilisation
- Support client
- Probabilité de recommander le produit 10.0 /10
It is all about perspective. Increase your profitability with Mediatool.
Publié le 24/09/2020
A desperate search for an efficient solution to manage media buy activities across a plethora of...
A desperate search for an efficient solution to manage media buy activities across a plethora of media outlets was a bit daunting yet mandatory task. It is challenging especially if media buying is not the only work to be done and managed accurately while your team is not corporate sized one.
Then I've came across mediatool and reached out to ask for further details.
Mediatool is now a member of my marketing team who works when I sleep or do something else.
The price for a service, compared to time saved, increased planning capability, optimized budget spending due to improved data overview, is a no-brainer argument to choose Mediatool as your media management software.
Worth every penny invested. Mediatool buys my time back, helps to improve planning & reporting.
At the end of the day, Mediatool increases profitability of every manhour minute and ad spend ROI.
It would be great to see in the future some other features:
- link shortener or at least integration for one of these
- open API with quick access for developers (Mediatool does have an API, but you have to ask for it)
- more integrations of course
- Deeper integrations, such as live overview if ad is actually running and option to pause it, i.e.
- Improved solution for media content delivery (creative per unit)
Avantages
- Saving tremendous amounts of time
- Saving attention span to focus on strategy
- Single source of truth (still work to be done but already wonderful)
- Omnichannel data under your fingers
- Support, willingness of the whole Mediatool team to help growing companies
Inconvénients
- Only thing I would appreciate are more self-service best-practice hints and further documentation
- Secteur d'activité: Marketing et publicité
- Taille de l'entreprise: 10 000+ employés
- Logiciel utilisé tous les jours pendant plus d'un an
-
Provenance de l'avis
Note globale
- Rapport qualité-prix
- Simplicité d'utilisation
- Support client
- Probabilité de recommander le produit 10.0 /10
A new level of marketing investment control
Publié le 01/07/2020
My overall experience with Mediatool is that it is easy to use and bring great transparency...
My overall experience with Mediatool is that it is easy to use and bring great transparency between departments and agencies so everyone knows status and what is going on when. And they have great customer support!!
Avantages
I finally have got a great overview of all our media investments and saves a lot of time with automated reports for different people at different departments within our company. Today I can compare planned versus actual costs to easier allocate budgets better. The real-time campaign performance reports are very good to follow up on campaign targets to in time understand how the campaigns are doing.
Inconvénients
Nothing really, but we want to connect to our internal finance system that we aim todo soon.
Mediatool - FAQ
Voici quelques-unes des questions fréquentes sur Mediatool.Q. Quels sont les types de licence disponibles pour Mediatool ?
Types de licences disponibles pour Mediatool :
- À partir de: Voir les tarifs
- Type de licence: Abonnement
- Essai gratuit: Non disponible
Q. Qui utilise Mediatool ?
Utilisateurs habituels du logiciel Mediatool :
11–50, 51–200, 201–500, 501–1 000, 1 001–5 000
Q. Dans quelles langues Mediatool est-il disponible ?
Langues dans lesquelles Mediatool est disponible :
anglais
Q. Mediatool prend-il en charge les appareils mobiles ?
Appareils pris en charge par Mediatool :
Q. Avec quelles applications Mediatool peut-il s'intégrer ?
Applications s'intégrant à Mediatool :
Adform Ad Server, Google Ads, Google Analytics 360, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Google Search Console, Google Sheets, Instagram, LinkedIn for Business, Meta for Business, Outbrain, Pinterest, Snapchat, TikTok, Twitter/X
Q. Quelles sont les ressources d'aide disponibles pour Mediatool ?
Ressources d'aide disponibles pour Mediatool :
Service client/e-mail, FAQ/forums, Base de connaissances, Chat
Catégories connexes
Consultez toutes les catégories de logiciels trouvées pour Mediatool.
