Omnisend

I have been using several email campaign providers for the past 10 years yet none have had the best customer service, a simple set up and amazing templates that you can customize. As a newbie to the software it can be intimidating but the youtube videos are so helpful. If you get stuck Omnisend has great customer service very polite and they respond very quickly. It was also easy to set up. I had to use an API to transfer my information to Omnisend so I just followed the directions. The Omnisend directions give you print screens so it makes it that much easier to follow. Lastly, Omnisend has easy to use templates just drag and drop. Thank you, creators, of Omnisend for taking the time to hear what the email marketers need!

This software is easy to use and can feel that you are doing something wrong. Also if you need major tech support they do take a day to answer and that can be stressful if you need them as soon as possible.

It's really great with SMS Marketing. Automation is easy, and the metrics are very thorough. I really like the heat-map for email marketing as well, and seeing how users are engaging with the content, what they click on, what they like, etc, those learnings really help with optimizing newsletters.

Email Marketing is a little clunky. It's tough to do mobile vs. desktop versions. Things don't lock-in, and require refreshing, and redoing at times.

Omnisend allows you to define complex automatic communication workflow with different channels: email, SMS, push, facebook, you name it.

The template editing is not the best, but still quite powerful and intuitive.

The signup workflow from Shopify works only for customers signed up via the form, not for customers that signed up during an order. This cause quite a lot of friction, I hope they will add the order as a trigger in the future.

To use the more advanced channels like SMS, push notification and Facebook messages, you need to pay a more expensive plan. For a small business, it may be not possible.