Databox

I love being able to have complete customizable control of my key metrics dashboard. It allows me a daily snapshot of how we're performing. Plus, being able to schedule snapshots be sent to Slack and email, etc. is great. I also love the goals feature, being able to put our metrics into context like this is great.

Some of the integrations are a little lacking, meaning data isn't always super accurate or up-to-date. We definitely cannot use a Databox board as a undisputed source of truth to report on, but rather as a snapshot to see trends. E.g. our Ahrefs Domain Rating is hardly ever correct on the board. I also wish there was a little more functionality within the integrations, the options for what you can pull from ActiveCampaign and Intercom are pretty lacking. And I wish they had a ChartMogul integration too!

The things I enjoy most about Databox is the flexibility of this platform as well as the overall user interface. There are truly so many different options available for you to configure dashboards to your wants and needs. For example, Databox offers a ton of different data visualization options. Additionally, the ability to create custom metrics has proven to be an extremely useful and flexible tool in Databox as well. With regards to the interface, the platform overall is very aesthetically pleasing and my colleagues love the way the dashboards look. Overall, this platform really checks all the boxes for me. As a Marketing Data Analyst, I'm very happy.

I think the only thing that can be improved with Databox is perhaps allowing an unlimited amount of dashboards for accounts or a higher amount of dashboards with each account subscription they offer. Users should be aware that to get a large amount of dashboards in your account, you will likely need the highest subscription. Other than that, I do not have any complaints at all. This platform truly has managed to have everything I want and need.

I work as the Director of Marketing Strategy at DD, which is an inbound marketing agency that services nonprofits and higher education institutions. We're a HubSpot certified partner agency and we were looking to Databox to help us make our client reports quicker, more interactive, and more robust. Databox's clean user-interface makes it really easy to notice trends...it also updates in almost real-time (if not real-time) which is helpful. The customizable dashboards are helpful as well...and there's no doubt that this tool is affordable to agencies like DD who need to report on a wide variety of metrics for 20+ accounts.

While there are definitely some pros to Databox, there are also some key features that they are missing. For example, you can't customize date ranges for reports. You have to choose from a weekly, monthly, quarterly, or yearly basis...but you can't choose "Feb. 3 2017 - Feb. 23 2018" for example. This makes reporting very challenging if, for example, you start an inbound engagement with a client during the middle of the year and want to report on 6 month efforts and 12 month efforts that don't align perfectly with the Jan - Dec calendar year. Additionally, while the user-interface is clean, it's almost TOO white...our clients have found it really difficult to discern between traffic sources and points in time.

All of this is to say, I'm highly skeptical of reporting tools that don't let you customize the date and time of your reports...While Databox looks like 2018, it functions like 2010. We have cancelled our services as of now, but I have written emails and social posts to their product team and have encouraged them to "fix" the product and then come sell it to me again...