Mailchimp Transactional Email

API de livraison pour les e-mails transactionnels

Note globale

4,5 /5
(279)
Rapport qualité-prix
4,2/5
Fonctionnalités
4,3/5
Simplicité d'utilisation
4,4/5
Support client
4,2/5

93%
des utilisateurs recommandent cette application
Classer par

Avis clients sur 279

Hugo
Note globale
  • Secteur d'activité: Fabrication électrique/électronique
  • Taille de l'entreprise: 10 000+ employés
  • Logiciel utilisé toutes les semaines pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Simplicité d'utilisation
  • Probabilité de recommander le produit 6.0 /10

Une plateforme de marketing par email complète

Publié le 16/02/2023

Avantages

Dans l'utilisation de mailchimp, l'équipe marketing apprécie plusieurs points : Les modèles d'e-mails personnalisables pour créer des campagnes attrayantes et professionnelles.Les fonctionnalités avancées pour segmenter les listes d'e-mails en fonction des préférences et des comportements des utilisateurs.Les outils d'automatisation de campagne pour envoyer des e-mails personnalisés au bon moment et les analyses de campagnes pour comprendre les résultats de chaque e-mail envoyé.

Inconvénients

Les fonctionnalités avancées peuvent être difficiles à maîtriser pour les débutants en marketing email et les tarifs peuvent être élevés en fonction du nombre d'abonnés à la liste d'e-mails, en s'enflammant un peu trop. Le support client peut être lent à répondre en cas de problème également.

Mathilde
Note globale
  • Secteur d'activité: Mode et vêtements
  • Taille de l'entreprise: 2–10 employés
  • Logiciel utilisé toutes les semaines pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

Pratique et peu cher pour les newsletter

Publié le 11/01/2023

Bonne expérience pour envoi de newsletters aux clients

Avantages

Petit prix, facile à utiliser, fonctionnalité de renvoi automatique aux personnes n'ayant pas ouvert les emails très utile

Inconvénients

Design pas totalement personnalisable, on ne peut pas tout faire

Alternatives envisagées 

Sendinblue

Pourquoi passer à Mailchimp Transactional Email

Moins cher pour fonctionnalités similaires, et fonctionne bien avec Shopify
jean claude
Note globale
  • Secteur d'activité: Marketing et publicité
  • Taille de l'entreprise: Auto-entrepreneur
  • Logiciel utilisé toutes les semaines pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 7.0 /10

Mailchimp, l'emailing pour les Professionnels.

Publié le 01/12/2022

J'ai travaillé environ 1 an avec Mailchimp qui est fonctionnel, complet et efficace. Malgré cela, j'ai dû résilier mon abonnement à cause de conditions tarifaires contraignantes pour moi. Prévoyez un BUDGET Confortable avant de passer aux options payantes.. et... Prenez des Cours d'anglais. Je note 6,9/10.

Avantages

Plaisant en version GRATUITE, Mailchimp est adapté aux petits business et aux débutants. Vous constaterez un essor de vos campagnes de Marketing. Vous pourrez envoyer jusqu'à 2500 emails élaborés par mois ultra facilement. Mailchimp peut convenir à des Blogueurs comme à des Experts Marketing. De mon point de vue, ce logiciel possède des Atouts non négligeables.

Inconvénients

Le principal désagrément de Mailchimp, c'est qu'il n'est DISPONIBLE qu'en ANGLAIS... Sachez également que si votre entreprise est importante, prévoyez des abonnements mensuels ainsi que des Frais supplémentaires conséquents... Mailchimp reste tout de même un logiciel ONEREUX.

Utilisateur vérifié
Note globale
  • Secteur d'activité: Art/artisanat
  • Taille de l'entreprise: 2–10 employés
  • Logiciel utilisé toutes les semaines pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Simplicité d'utilisation
  • Probabilité de recommander le produit 10.0 /10

Un incontournable

Publié le 06/01/2023

Avantages

Mailchimp est un outil facile d'utilisation, complet et intuitif, avec de nombreuses fonctionnalités et beaucoup d'options pour la mise en forme des campagnes.

Inconvénients

rien à signaler. Pour mon usage, tout est ok

Alternatives envisagées 

MailerLite
Apolline
Note globale
  • Secteur d'activité: Développement et commerce international
  • Taille de l'entreprise: 10 000+ employés
  • Logiciel utilisé toutes les semaines pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

Excellent outil de mailing

Publié le 16/02/2023

Avantages

Idéal pour mes besoins de mailing marketing. C'est facile à utiliser et la création des campagnes est simple. Le logiciel permet de personnaliser les e-mails très rapidement et de suivre les performances en temps réel.

Inconvénients

La mise en place d'une campagne d'e-mails automatisée peut s'avérer un peu compliquée. J'ai également trouvé que l'interface utilisateur était un peu encombrée, ce qui rendait difficile l'identification de certaines fonctionnalités.

Soham
Note globale
  • Secteur d'activité: Hôpitaux et soins de santé
  • Taille de l'entreprise: 2–10 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

One of the most efficient CRM for mailing!

Publié le 05/05/2022

What is not to like about this software. All the way from creating highly customizable emails to having versatility with viewing and analyzing customer bases, Mailchimp is one of the best on the market right now.

Avantages

Seemless integrations with websites and marketing flows. The sleek design and functionality makes it possible to link websites and this CRM.

Integrations with zapier and mailchimp can do wonders.

Inconvénients

The price tier is a little on the higher end, and for obtaining some features, the user has to pay large amounts. The pricing plan could be more flexible.

Alternatives envisagées 

HubSpot Marketing Hub et Sendinblue

Pourquoi passer à Mailchimp Transactional Email

Great onboarding processes.
Orianne
Note globale
  • Secteur d'activité: Télécommunications
  • Taille de l'entreprise: 10 000+ employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

With well-organized features and display is easy to use.

Publié le 01/09/2022

There are several different delivery services we could have used for our campaign. However, we decided on using the campaign creation screen because it's the most familiar and simple option. Creating a campaign on this screen requires no testing; its contents won't fail unless you remove critical parts such as the recipient and subject line. Additionally, you can create HTML emails on this screen— which allows for visually striking emails — easily. Currently, only plain text emails can be created with this service.

Avantages

Sending newsletters via email is easy; there aren’t many options for editing HTML emails. Since their customer base primarily uses Twitter, it's beneficial to be able to link to other services used for email distribution. This makes it possible to send linked campaigns through emails and tweets from the service as an actor in the campaign. Recommended for first-time newsletter senders. This service can be tried for free; it's also the only service in its price range that automatically gathers subscribers from other systems and regularly sends out emails. By automating the tweets, the process eliminated the possibility of tweets being deleted. Plus, it reduced the amount of time people spent working manually.

Inconvénients

Emailing members valuable information for free is possible through the analysis of multiple emails. Consequently, this allowed for effective email distribution.

Guido
Note globale
  • Secteur d'activité: Meubles
  • Taille de l'entreprise: 501–1 000 employés
  • Logiciel utilisé toutes les semaines pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

E-mail marketing easy as pie

Publié le 17/03/2023

We use it weekly to shoot newsletter blasts to our database.It doesn't require too much training, so it's a good trade off.

Avantages

It's very easy to use and set-up.It provides a lot of great templates that you can immediately use and personalize/customize.It's great for mid-size business companies.

Inconvénients

Probably just the contacts management: let's clarify, it's not a CRM and it's not meant to be one.It's a great e-mail marketing platform, but it's not yet a contact management tool.

Patrick
Note globale
  • Secteur d'activité: Gestion d'organisme à but non lucratif
  • Taille de l'entreprise: 2–10 employés
  • Logiciel utilisé tous les jours pendant 1 à 5 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 0.0 /10

MailChimp and their compliance algorithm Omnivore

Publié le 08/07/2021

I used MailChimp multiple times a week and worked very hard to get around the issues I was presented with.

Avantages

MailChimp is great for designing emails. They have templates, easy to use drag and drop UI, and a decent studio you can store things like headshots.

Inconvénients

MailChimp did not allow me to email our members. Their algorithm for GDPR compliance, omnivore, told me my list was stale and would not allow me to email to said list. The problem is this list is comprised of paying members who rely on me organization to email them.

I contacted their customer support and they told me there was nothing I could do outside of asking each and every individual to resubscribe. I told them I have signed contracts that give me permission to email these individuals. MailChimp told me that was too bad, their AI robot Omnivore was not able to be modified in any way.

I was frustrated because the value proposition for my organization is to communicate with our members. MailChimp stopped me from doing that.

Émeric
Note globale
  • Secteur d'activité: Design
  • Taille de l'entreprise: Auto-entrepreneur
  • Logiciel utilisé tous les mois pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

Great tool with ease of use

Publié le 09/12/2022

Email automations and the use of templates really makes campaigns easier

Avantages

The product is easy to use and configure. Templates are fine and very customizable.Analytics are great and can really improve future campaigns

Inconvénients

Not much to really dislike about this software. Everything is well-designed

Alternatives envisagées 

Mailjet

Pourquoi passer à Mailchimp Transactional Email

I have used it beafore in previous companies so i was very familiar with the tool
Lynn
Note globale
  • Secteur d'activité: Institutions religieuses
  • Taille de l'entreprise: 2–10 employés
  • Logiciel utilisé toutes les semaines pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Probabilité de recommander le produit 10.0 /10

An efficient, user-friendly communication tool

Publié le 26/01/2023

I use this for a weekly newsletter. I get a 68% open rate likely due to the ease of reading and attractive layouts.

Avantages

It is easy to use and editing photos to appropriate size is so easy! The options are flexible and varied. I love the photo gallery option in the classic version.

Inconvénients

The new beta version doesn't allow for galleries, which is one of my favorite features. I wish they would restore this feature.

vishal
Note globale
  • Secteur d'activité: Marketing et publicité
  • Taille de l'entreprise: 11–50 employés
  • Logiciel utilisé tous les mois pendant 1 à 5 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 7.0 /10

"A fantastic platform for getting started with email marketing." wonderful for small business.

Publié le 04/03/2023

I went from knowing nothing about email marketing to being an expert using Mailchimp. From the beginning to the present, I have been discovering new tools and capabilities inside the platform that allow me to help customers and their businesses flourish. I've maintained promoting it to folks since it's simple to understand, simple to use, and free to get started. It's a fantastic piece of software. Overall, I had a fantastic experience using MailChimp

Avantages

this is most likely the most user-friendly mailing list platform available. It only takes a few minutes to set up your account and begin sending emails to a list. The Mailchimp API is a developer's dream. It's quite well documented, and there are hundreds of pre-built APIs in virtually every platform and language to make integration into your product even easier It's fantastic that eye-catching banners and pictures may be produced according to our creativity for my email messages, social media promoting, and so on. With the content studio's creative assistant, I can simply demonstrate my design originality using this tool. It enables an administrator to conduct out planned administration of bulk emailing to a large number of clients, which is also the greatest aspect of this tool's utilization in which companies may be reached with an one-click automated email marketing tool.

Inconvénients

Mailchimp provides very basic and limited training or teaching videos. What they do provide is of little use to Digital Marketing specialists.Customer service should be better. A prompt answer to a customer support ticket will make using MailChimp more convenient. Waiting in a long ticket line is aggravating

Sakshi
Note globale
  • Secteur d'activité: Hôtellerie
  • Taille de l'entreprise: 10 000+ employés
  • Logiciel utilisé toutes les semaines pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

Love All The Features

Publié le 17/02/2023

Overall the the outlook and the performance of the app is quite wonderful. I have been using it personally and everybody likes it that is the common feedback i get many times.

Avantages

This software allows to create the email templates. The features are user friendly and gives a great impression to the recepients. I started using it from last year only and the gret part is it allows free access to the basic features to all.

Inconvénients

Sometimes understanding features can be challenging for the new users specially choosing the templates.

Marco
Note globale
  • Secteur d'activité: Santé, bien-être et fitness
  • Taille de l'entreprise: 2–10 employés
  • Logiciel utilisé toutes les semaines pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

i like mailchimp

Publié le 10/02/2023

we are working to create more online sales with this and it is working well.... our audience seems to get educated more about the product and are buying more

Avantages

it's easy to use and we are able to produce very high quality looking emails, and we get a pretty good response from customers

Inconvénients

nothing bad i can think of! except that it's a bit more expensive than before

Richard
Note globale
  • Secteur d'activité: Marketing et publicité
  • Taille de l'entreprise: Auto-entrepreneur
  • Logiciel utilisé tous les jours pendant Essai gratuit
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

Level up my Email Marketing

Publié le 10/03/2023

This raises the level of my email marketing campaign. Save your time thinking about how to approach your clients because Mailchimp is the finest option to send email marketing.

Avantages

Assisting me in managing and communicating with to my customers, clients, and other interested business company.

Inconvénients

You will initially find it difficult to understand how this works, but with patience and the right design template, you can learn how email marketing functions work for my business, The design or template are there . You need to choose the right designs.

Domenico
Note globale
  • Secteur d'activité: Logiciels
  • Taille de l'entreprise: 2–10 employés
  • Logiciel utilisé toutes les semaines pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

Great solution for quick mail marketing

Publié le 16/12/2021

This is a professional software really well crafted, try it if it works for you you're in the right place!

Avantages

I really liked how easy we could implement and manage marketing emails with custom mailing lists and this software helped us getting in touch with our customers and improved our products sales.

Inconvénients

I just wish there was a native integration with Wordpress, many articles or products are stored in Wordpress websites and a native integration could help us avoid copy pasting content to create a newsletter: I imagine a native Drag&Drop feature where I can drag my articles / products to create a newsletter in few minutes.

Alternatives envisagées 

MailUp

Pourquoi passer à Mailchimp Transactional Email

The features and the ease of use was outstanding compared to the alternative software I've listed
Utilisateur vérifié
Note globale
  • Secteur d'activité: Collecte de fonds
  • Taille de l'entreprise: 201–500 employés
  • Logiciel utilisé toutes les semaines pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 0.0 /10

Awful, awful

Publié le 10/11/2022

I am no longer using Mailchimp and would not recommend it to anyone.

Avantages

It was free. It did get most emails to our subscribers. It did allow for the insertion of graphics into our emails.

Inconvénients

ZERO customer service. None whatsoever. Some functions were easy to figure out, but not all and, when there was a problem, there was no way to get help to resolve it.

Joe
Note globale
  • Secteur d'activité: Formation professionnelle et coaching
  • Taille de l'entreprise: Auto-entrepreneur
  • Logiciel utilisé toutes les semaines pendant 1 à 5 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Probabilité de recommander le produit 8.0 /10

Solid Tool for Nurturing an Audience

Publié le 20/04/2021

9/10. Gotta have it if you want to grow a community or business. You don't know what you don't know until you see how your audience engages with you. Very revealing and help to see what type of subject line gets opened, who in your audience reads every email or doesn't read any of your emails.

Avantages

Professional templates and layouts for simple plain-text messages or super feature-rich emails
analytics are excellent.
Segmenting your audience is great for re-targeting specific member of your audience.
Even the most basic paid option gives you a ton of growth potential and value.
Email building tool has a TON of features to make a kick ass email
Surveys ( a new feature) is a simple way to keep your audience involved
Compliance with 'unsubscribe' feature is essential business practice

Inconvénients

Slight learning curve for importing contact and getting your database setup

karan
Note globale
  • Secteur d'activité: Services et technologies de l'information
  • Taille de l'entreprise: 1 001–5 000 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

Best Email Marketing Software for Start-up companies

Publié le 19/12/2022

My overall experience with Mailchimp Transactional Email has been great. It is easy to use and the interface is user-friendly. The templates are well-designed and it is easy to customize the look and feel of the emails. The reporting features are also very useful and it is easy to track and analyze the performance of the emails. Overall, I have been very satisfied with the service and would highly recommend it.

Avantages

1. Easy to Use: Mailchimp is one of the most user-friendly email marketing software products on the market. It's designed to be intuitive and easy to learn, with a user-friendly dashboard, drag-and-drop editor, and step-by-step tutorial.2. Affordable: Mailchimp offers an affordable pricing structure, with plans ranging from free to $299 a month. This makes it a great choice for small businesses and start-ups.3. Automation: With Mailchimp’s automation feature, you can set up automated campaigns to send emails based on user activity, such as when a customer joins a list or makes a purchase. This can help to streamline your email campaigns and save you time.4. Reporting and Analytics: Mailchimp provides detailed reports and analytics, so you can track the performance of your campaigns and make informed decisions about your email marketing strategy.5. Integrations: Mailchimp integrates with hundreds of other services, such as Shopify, WordPress, and Salesforce, making it easy to integrate your email campaigns with other parts of your business.

Inconvénients

No Phone Support: Mailchimp does not offer phone support, so if you have a complex question or issue, you will need to rely on their online support system. Limited Segmentation: Mailchimp’s segmentation options are limited, making it difficult to target specific groups of customers.

Ukeje
Note globale
  • Secteur d'activité: Recherche
  • Taille de l'entreprise: 1 001–5 000 employés
  • Logiciel utilisé toutes les semaines pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Probabilité de recommander le produit 10.0 /10

Mailchimp is an excellent tool , that can be used adequately on the free plan

Publié le 28/12/2022

In my previous job, when most of the Mailchimp features I have described above were free, Mailchimp was an excellent tool, that could be adopted without the need to think twice or create a 100 reasons to choose Mailchimp presentation. Now the business model has been reevaluated, requiring you to subscribe for a good experienceHowever, even on the free plan, the experience is not that bad. The issue is just like Photoshop has garnered an audience due to ease of use, and muscle memory, I have fallen back on Mailchimp over the years when I try others and just find out that they are not that good, or I got used to using Mailchimp. It is a good product overall, and even with the new design the user experience remains spectacular

Avantages

I liked that even though MailChimp has evolved over the years, the free plan is still useful for small businesses without big budgets, and with a small but valued number of people on their mailing list. Integrations with third party tools is also possible, and you are given tips to make your email stay and get opened in your customer's inbox.

Inconvénients

Some features that make your email stand out, increase engagement and make your emails more relevant for your customers are a paid feature. You have to really consider if you would like to subscribe to use the other features or if you and your team can live without them.

Alternatives envisagées 

FreshMail, Gmail et Zoho Campaigns

Pourquoi passer à Mailchimp Transactional Email

Ease of use, familiarity with product.
Prem
Note globale
  • Secteur d'activité: Marketing et publicité
  • Taille de l'entreprise: 11–50 employés
  • Logiciel utilisé toutes les semaines pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

MailChimp is fantastic, but it has some drawbacks!

Publié le 12/06/2022

Mailchimp is used by us to build email lists for our clients, segment and target audiences based on business needs, design customised email templates based on our branding, and manage various email campaigns. We saw the results we wanted to see after implementing Mailchimp, but never did due to a lack of knowledge and such software. It has aided us in meeting our marketing and sales objectives.

Avantages

When I send emails to my clients, I like that I can get free read receipts. It ensures that they are doing so. Other programmes may require you to pay an additional fee for read receipts. The interface is simple to use.

Inconvénients

I occasionally receive false notifications that my clients have opened emails when, in fact, they have not opened the emails, as I have confirmed with them. It would be fantastic if we could streamline that to make it more uniform.

Alternatives envisagées 

Sendinblue

Logiciel antérieur 

GMass
Juan Pablo
Note globale
  • Secteur d'activité: Hôtellerie
  • Taille de l'entreprise: 11–50 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Mailchimp a flexible email marketing platform

Publié le 03/06/2021

I am very satisfy with the use of MC. Of course could have some more fancy features, but OK with what you have now.

Avantages

Mailchimp is easy to start using it from the beginning and has a lot of tutorials that are very well explained in case there are some features you lack experience. I also like there email collecting feature and WP plugin

Inconvénients

There are some features you can not use properly like autoresponders or the average credit system for delivering emails.

Dan
Note globale
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Cost effective transactional email

Publié le 22/03/2018

Avantages

A transactional email server is setup within minutes and available for you to send out content to your distribution list.

The application provides

- Graphs to show how many emails you're sending each day
- What countries your sending the emails to
- Open rates
- Mail clients used (useful to optimise content)
- Spam rates/unsubscribe rates
- Great delivery rates

Very cost effective.

Inconvénients

A couple of years ago, Mandrill made it a requirement for you to have a Mailchimp subscription in order to use Mandrill. It would have been better in my opinion to keep the two applications independent, just like Sendgrid.

Whilst it doesn't make the cost materially more expensive, it does mean that you have to log into Mandrill via Mailchimp which is annoying.

Samuel
Note globale
  • Secteur d'activité: Gestion d'organisme à but non lucratif
  • Taille de l'entreprise: 11–50 employés
  • Logiciel utilisé toutes les semaines pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 7.0 /10

The best way to keep your supporters regularly engaged

Publié le 21/09/2022

It has shown to be cost-effective, and the analytics have played a big part in helping us assess the success of both the platform and each of our campaigns. By contact segmentation we have also been able to maximise donations be focusing appeals and content towards the interests of different audience groups based on there individual characteristics. This detailed level of marketing was not possible previously.

Avantages

The templates provided make updates quick, easy and highly engaging and thanks to the analytics campaign success can be measures and tweaked for certain groups based on what gets a better click rate and open rate.

Inconvénients

The software for emailing larger numbers of people during key campaigns becomes very expensive as it is based on the number of contacts and emails sent. However as a charity they have now offered us a small discount to help reduce this monthly cost.

Kevin
Note globale
  • Secteur d'activité: Services financiers
  • Taille de l'entreprise: 1 001–5 000 employés
  • Logiciel utilisé tous les jours pendant 1 à 5 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Probabilité de recommander le produit 9.0 /10

Great functionality for Mandrill Users

Publié le 29/04/2022

I was a little skeptical when first implementing the Mailchimp Transactional API in my Laravel project, but it was fairly simple, and setting up templates (using handlebar parameters), was easy and gave a good result. There seems to be some low hanging fruit as far as allowing the use of templates inside of templates.

Avantages

Implementing a templating system outside of a project was very easy, and has freed up my servers from the constant building and sending full emails. Managing the templates outside of source control has allowed non-developers to make changes/edits without codebase access/knowledge of project structure. Utilizing subaccounts has been a game changer for us as well.

Inconvénients

I wish the templates could be organized into directories instead of just listing them all in one place. It would also be nice if you could include templates inside other templates to help with stuff like consistent headers/footers across emails. It doesn't matter much if you only deal with a few templates, but I've needed to create about 20 separate templates in the last couple months, and most of those are sharing either headers/footers with many others. When the day comes that I need to update the header, it will take much longer to update each template individually.