Avis clients sur Salesforce Marketing Cloud Account Engagement

C’est une plateforme basée sur le CRM et qui permet aux équipes de vente et de marketing de travailler ensemble.

Cette plateforme est très simple et facile à utiliser mais je trouve que son coût est un peu trop élevé

Simple et facilite la gestion des mails et très pratique pour le markéting digital. Je le recommande

Super et sympa. J’aime ce qu’il propose.

Salesforce Marketing cloud est un logiciel très efficace pour la vente

Salesforce Marketing cloud est un logiciel incontournable du sein de mon entreprise

It is a tool with a great potential for lead management and cross selling actions.

Integration with systems and importing data bases is basically impossible, even with IT support. Salesforce Sales is part of the struggle.

I love Pardot and if I need to tell you what I like most about it then I must say their customer support team, yes I like this most because their customer support team is very active and responsive, they available 24*7 to help the customers and this is the best thing that I like most about it.

There is one thing that I would like to highlight that I like least about it and that is its high cost, yes Pardot is a little bit expensive compared to other marketing automation tool but on the other hand, I must say that it is worth to spend on it.

The integration with Salesforce and the options included are very helpful.

Creating a landing page in Pardot is a nightmare. You must know coding and Pardot makes it very complicated from start to finish. The form creation is also very difficult to create and hectic to embed.

Pardot is the most integration-friendly marketing software to use with Salesforce's Sales Cloud. We are able to use custom objects in our segmentation.

Pardot doesn't have advanced automation like process builder or flow in Sales Cloud. Other than engagement programs, automation is not a key aspect of the software.

We use this software for email marketing. Thanks to this software we make more sales by e-mail

Our emails are sent without worry everything is to the standard really

In Salesforce Marketing Cloud Account Engagement I found many features useful. But most useful feature for me contact management. I can easily manage my contacts and needs. Email Distribution features is so good for me. It helps me very lot. Overall I can easily say anyone can grow their business by Salesforce Marketing Cloud Account Engagement.

Not so many cons about this softwarebut this software price is high. So I request the management team to decrease the price and develop this software and make it very useful.

- The tool is feature rich and comprehensive. It is also more useful in terms of features than any other CRMs I've used- Also suitable for smaller businesses like us- Good customisation options

- Limited free features and the paid is slightly on the premium side - Needs some getting used to for beginners

Very intuitive pages, I used it to do gas contracts on the phone so I had to be very quick in filling the forms. It suggested me what to write and I could be successful with the client contract.

It’s very simple and easy to use so it suits for jobs like customer care.

this program is very useful for companies that use Salesforce and becomes this company with cloud data sales to review with analyze data

this app is very important for companies of sales to show data to their customer and I know this app with any concern about it like no issue system with it

The platform's account interaction features stand out because they give companies the resources they need to forge enduring connections with their clients.

In general, the account interaction features of Salesforce Marketing Cloud are an effective tool for companies seeking to increase customer involvement and forge closer ties with their audience.

One of the best thing about Pardot is the bi-directional communication between the Pardot platform and our Salesforce CRM. I am able to send a one-to-one email, leveraging a pre-built Pardot template, directly from our Salesforce CRM. Conversely, Pardot allows me to segment specific prospects based of the criteria I specify—allowing me to create segmented lists that can be leveraged in list email sends or be part of an Engagement Studio program (Drip Campaign).

I find it very difficult to build landing pages in Pardot. Where most things are pretty intuitive and easy to learn, I find that creating a landing page and dealing with the code is very confusing. I often leverage an internal development resource to assist me when creating a Pardot landing page.

Pardot is one of the better marketing automation/nurturing product aimed at mid-sized businesses. It's greatest strength is its integration with Salesforce (which will be discussed more in "cons"). With relative simplicity, it can be connected to the CRM, so that contacts can easily sync two-ways, and even custom objects can be brought through for segmentation purposes with just a couple of clicks.

Tracking and automation is very well thought out and easy to use. The product has a straightforward method of tracking campaign results and attribution, all of which can then be pushed into Salesforce for comprehensive reporting on prospect-to-purchase management and measurement.

Pardot's greatest strength lies in its ease of use. No marketing automation software is going to be SIMPLE, but Pardot shines in the consistency between its many functions. Nothing feels tacked-on or different from other tools. If you can create a campaign, you can create a complex segmentation rule, and you can manage your social media posts, as it all works identically.

The marketing automation function, Engagement Studio, has gone through substantial recent updates and I consider it best-in-class for ease of use and functionality. If true automation is your #1 concern, this is a great choice.

Lastly, support is excellent. Salesforce Trailblazer is fantastic for self-guided-training, the documentation is up-to-date and accurate, and support tickets are answered promptly and knowledgeably. If you are experienced in systems of these sorts, you will quite likely not need to take advantage of any external training (or SF's accelerator options).

Pardot is a Salesforce product, and its integration is excellent, but it is just that - an integration. Pardot works like a third party service connected with Salesforce, as opposed to a native extension. Lists are synchronized, along with the sort of bugs and frustrations that come with bi-directional synchronization, and some Salesforce functions (notably custom objects) are not as fully fleshed out as one might hope. In some ways, other solutions do a better job synchronizing with Salesforce. That said, Pardot's setup is the simplest I've used, and having unified support for CRM and marketing automation is also a tremendous advantage when I do run into any hang-ups.

Also, while Pardot's feature set is great, some of its tools are in need of substantial upgrades to keep up with the competition. Its WYSIWYG email and landing page tools aren't responsive and are far outclassed in ease of use by Mailchimp and other lower cost options (although if you're comfortable with HTML and developing your own templates, it's not bad at all). It is progressively being updated and modernized, but it obviously takes time, and there can be minor frustrations when you see other tools that are smoother or more approachable. But I have never found this to set a limit on what's possible, only an opportunity for things to be faster and easier for less-expert users.

In a single space I can handle the client, set a resolve, run an investigation regarding the past & present cases.Helps to keep track of my cases & it's status.Ease of maintaining the client's databases, Accounts database, etc

The whole page is too slow to load.Some times getting bugs which make the schedule busy.

This tool it's one of the best marketing automations in the market, there's only two other competitors but the great advantage of Pardot (old name) it's salesforce ecosystem.

It can be a bit complicated to understand how all works

Perhaps "simplicity" is one way to put a positive spin on this review. For any Marketing Ops professional who wants to build anything above and beyond Pardot's pre-built functionality -- Good luck. Maybe the simplicity is good for a very small organization, but in that same vein the price point would be nowhere near worth it.

Filter logic is absolutely miserable. There is no Boolean logic in the tool (going back to my point on "simplicity"), which is horrific for building out any type of complex filters for segments. There are even character limits on how much you can enter in one argument field. So, think about if you have to build out a segment to compile all leads from Europe and write out each country.... you would need to split the arguments into 15 or more "or" statements to account for each value. Also, everything is a drop down -- no free text entries for search -- so good luck sifting through 400 different values for a single Salesforce field. This is one seemingly minor example but is a great representation of how overly limited the tool is as a whole. Also their proclaimed "one-to-one" sync with Salesforce is a joke. There is always mismatched or missing data that doesn't align when boiled down into a report.