Dotdigital

4,3 (188)
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Logiciel de marketing automation par e-mail

Note globale

4,3 /5
(188)
Rapport qualité-prix
4,1/5
Fonctionnalités
4,2/5
Simplicité d'utilisation
4,2/5
Support client
4,3/5

86%
des utilisateurs recommandent cette application
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Avis clients sur 188

Mackenzie
Mackenzie
Note globale
  • Secteur d'activité: Assurance
  • Taille de l'entreprise: 11–50 employés
  • Logiciel utilisé toutes les semaines pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 7.0 /10

Have not used to the full extent, but full of capabilities

Publié le 16/11/2018

Avantages

The most used function of dotmailer for our organization currently is the automation. Using Facebook primarily for leads, it is nice that we can link up these systems to hit leads in their email right when we get them. We are going to start using dotmailer for newsletters and such, but this requires a little more learning on their site which I have just not had time to do yet. I do like designing emails in dotmailer, and once you have a basic format, it is pretty seamless.

Inconvénients

It does take a little time to learn. We originally got dotmailer because it was recommend by a consultant we were working with. We are no longer working with this consultant, so the system was passed onto me. Since I was not working with it in the beginning, there was a learners curve in adjusting to a new email system. I have not yet set up our website leads to automatically go into the dotmailer system as it seems like this can be a process that might take a little more time. I wish dotmailer paired a little easier with CRMs and other sites, such as word press, just to save a little time.

Murray
Murray
Note globale
  • Secteur d'activité: Marketing et publicité
  • Taille de l'entreprise: 2–10 employés
  • Logiciel utilisé toutes les semaines pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 3.0 /10

Good software spoilt by arrogant company attitude

Publié le 03/11/2018

Dotmailer used to be great software, leading the way with WYSIWYG editors and simple automation and...

Dotmailer used to be great software, leading the way with WYSIWYG editors and simple automation and segmentation tools. Over the past 2-3 years, others have caught up and overtaken Dotmailer. Their response is to focus on large companies with big budgets, as a result of which they have priced themselves out of the market for smaller businesses. When dealing with anyone except tech support, the attitude is often extremely arrogant and unhelpful. There's other software available that does the same thing, with better support.

Avantages

Easy to use, intuitive interface
Great features - although many of these are very expensive add-ons
Automation
Superb technical support

Inconvénients

Unhelpful and incompetent client managers
Very expensive compared to similar products
Lack of interest in SMEs
Unwillingness to write connectors to other software packages

Judson
Note globale
  • Secteur d'activité: Mode et vêtements
  • Taille de l'entreprise: 11–50 employés
  • Logiciel utilisé toutes les semaines pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 0.0 /10

A great platform, if this was 2009 and not 2017

Publié le 30/08/2017

A lesson in vetting platforms that claim to be solutions more thoroughly before proceeding. Other...

A lesson in vetting platforms that claim to be solutions more thoroughly before proceeding. Other than that, I cannot think of another benefit.

Avantages

The analytics on each email campaign. It is nice to get a visual report following the performance of the email campaign.

Inconvénients

Other than the campaign reports, I have a problem with just about everything else with this platform, particularly the customer service but I suppose that that is not the question here. The platform itself is wildly outdated, seemingly by intention because they will offer you custom templates but with an extremely high cost and they will request that you fill out so much information that you've already done half of the work for them. The drag-and-drop feature is not unique in 2017, which I see is the most frequent positive thing others have to say about it, but the fact that there is no auto-save is absolutely absurd. The platform is also buggy when trying to adjust background colors and with editing photos post-upload. Raising issues to customer service only led to them pointing fingers at me for supposedly not knowing how to use the product and not even once led to a solution.

Simon
Simon
Note globale
  • Secteur d'activité: Impression
  • Taille de l'entreprise: 11–50 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Email Marketing Managed.

Publié le 28/09/2018

Avantages

I cannot sing the praises of Dotmailer enough, by far the best email marketing tool out there. All our outbound promotional email marketing is managed through the portal along with several of our clients too

Inconvénients

Not being able to create our own bespoke auto responses without contacting Dotmailer themselves to do it.

Chante
Chante
Note globale
  • Secteur d'activité: Santé, bien-être et fitness
  • Taille de l'entreprise: 2–10 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

Dotmailer does a great job!

Publié le 27/11/2018

I use Dotmailer to stay in contact with our clients current and new. I love using the automation...

I use Dotmailer to stay in contact with our clients current and new. I love using the automation feature to get our surveys out with out several steps.

Avantages

The ease of use if what I like the most about the software. I can build a campiagn quickly and easily.

Inconvénients

I would like it if the learning curve for the automation was a bit smaller. It took me awhile to get the hang of how the design feature works.

Stacey
Stacey
Note globale
  • Secteur d'activité: Appareils médicaux
  • Taille de l'entreprise: 501–1 000 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

Dotmailer is EASY PEASY!

Publié le 16/11/2018

Dotmailer has enabled us to connect our CRM system with our webstore (magento) tool. It has made...

Dotmailer has enabled us to connect our CRM system with our webstore (magento) tool. It has made segmenting easy and seemless. Love it!

Avantages

The software is easy to use and the drop and drag features make this simple for anyone to learn. I can create a new template in minutes.

Inconvénients

Not much to be honest. I have not had any issues with it so can't really say anything negative.

Rony
Rony
Note globale
  • Secteur d'activité: Vente au détail
  • Taille de l'entreprise: 201–500 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 7.0 /10

Great tool

Publié le 28/08/2018

Avantages

Dotmailer is very flexible and you will have a lot of options for your e-mail campaigns.

Inconvénients

The cost of course. Its not for everyone and especially if you have a large e-mail base.

Basiirat
Basiirat
Note globale
  • Secteur d'activité: Divertissement
  • Taille de l'entreprise: 51–200 employés
  • Logiciel utilisé toutes les semaines pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

Dotmailer drivers our email marketing campaigns.

Publié le 23/08/2018

We use Dotmailer to maintain a close relationship with our customers via emails,even when they are...

We use Dotmailer to maintain a close relationship with our customers via emails,even when they are not currently patronizing us. Ensuring they will always have us in mind.

Avantages

We migrated to Dotmailer from Bronto late last year and the difference was immediately clear. Dotmailer provides a clean and organized user interface making it very intuitive and thus helpful for users, especially new users. I love the drag and drop email creation feature and this makes it easier for us to create our weekly newsletter as against having to create newsletters from scratch.
The option to send sms to our contacts is an added bonus for Dotmailer.

Inconvénients

I sometime experience Lag on the Dotmailer website. Also when working on newsletters,it will be great for work to be autosaved,ensuring if I suddenly get disconnected from the internet ; I do not need to start all over again.

Ryan
Ryan
Note globale
  • Taille de l'entreprise: 51–200 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 7.0 /10

Functionality is pretty good but have had a few unresolved issues where work arounds were...

Publié le 15/02/2018

We were able to send strategic and successful automated email campaigns to engage our customer...

We were able to send strategic and successful automated email campaigns to engage our customer base. We were able to design cleaner and more attractive templates than we have ever had before.

Avantages

Ease of use and template designer. Ease of contact and segment management. Support was always ready and willing to help even if they could not resolve issue. Pricing is very affordable for what you get as well.

Inconvénients

No way to track ROI, for our account at least. Issues with Outlook 13 and Outlook web compatibility.

Ashley
Ashley
Note globale
  • Secteur d'activité: Internet
  • Taille de l'entreprise: 51–200 employés
  • Logiciel utilisé tous les jours pendant 1 à 5 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 3.0 /10

Lots of capabilities but customer support is awful

Publié le 27/11/2018

So far dotmailer has not been any better than mailchimp. It is more expensive, so it should be...

So far dotmailer has not been any better than mailchimp. It is more expensive, so it should be better, but it has been so difficult to work with. We haven't been able to get into the capabilities it has above MailChimp becuase we've had to focus all of our time on solving issues, so we can't get to the cool stuff yet.

Avantages

The segmentation is great. The emails look very professional. It is relatively easy to create your own email, but adding in dynamic content is difficult. It doesn't work well with our magento site. The set up was way more difficult than it should have been.

Inconvénients

It doesn't work well with our magento site. The set up was way more difficult than it should have been.

Tom
Note globale
  • Secteur d'activité: Vente au détail
  • Taille de l'entreprise: 11–50 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

Dotdigital works for us

Publié le 07/02/2023

Personally I have had a great experience with Dotdigital

Personally I have had a great experience with Dotdigital

Avantages

Dotdigital is a fantastic platform for digital marketing and communication. Its user-friendly interface allows for seamless integration of various marketing channels such as email, SMS, and social media. The automation features make it easy to create and execute targeted campaigns, saving time and increasing efficiency.

Inconvénients

While Dotdigital offers a variety of useful features for digital marketing, there are also some drawbacks to consider. One potential downside is the cost, as some users may find the pricing to be on the higher side compared to similar platforms.

Utilisateur vérifié
Note globale
  • Secteur d'activité: Papier et produits forestiers
  • Taille de l'entreprise: 11–50 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

Good email marketing platform for a reasonable price

Publié le 20/11/2018

Dotmailer helped us send much more effective marketing campaign emails. Audience segmentation is...

Dotmailer helped us send much more effective marketing campaign emails. Audience segmentation is easier than before.

We're now sending personalized triggered campaigns to customers.

Our transactional emails are now templated and much easier to update.

Emails view better on mobile devices.

Company was overall pleasant to work with through onboarding process.

Avantages

Full-featured email platform at a cost lower than most competitors.

UI is straightforward and functional, relatively fast. I don't have much trouble finding what I'm looking for.

Onboarding, knowledge base, and technical support meant I learned the platform pretty quickly. Technical support has always replied quickly and is usually helpful.

Program builder for triggered emails is easy to use, and powerful.

Segmentation tool works well.

Able to template and send all our transactional emails at no additional cost.

Inconvénients

Reporting could be improved. We can't figure out how to link to our Google Analytics account.

Easyeditor for emails is OK. Would prefer something more robust with more even more features.

Sometimes pages load slow through the UI.

Ade
Note globale
  • Secteur d'activité: Services et technologies de l'information
  • Taille de l'entreprise: 11–50 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Simplicité d'utilisation
  • Probabilité de recommander le produit 8.0 /10

Great Email Marketing Tool - Not impressed with Support

Publié le 01/02/2022

We used the platform to target audiences with well-tailored content at the right time, and also...

We used the platform to target audiences with well-tailored content at the right time, and also create automations that truly work.

Avantages

It is a very great email marketing platform with drag and drop email builder plus great templates too. The interface is very clean and easy to use.

Even a complete newbie can create an impressive email campaign with Dotdigital

Inconvénients

There was a time we needed to speak with a member of the support team to resolve a pressing issue but it took a long time to resolve it. Asides that, I have no dislikes while using the platform for email marketing.

Samantha
Note globale
  • Secteur d'activité: Biens de consommation
  • Taille de l'entreprise: 51–200 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Best Emailing Software

Publié le 02/05/2018

Avantages

The ease of use. Setting up the design of emails is super easy compared to other softwares I've used. When I used Bronto Iwould have to set up the template using code. But on dotmailer I can easily drag and drop photos and text wherever I please and can quickly adjust colors, boarders, and spacing. It also has unique dynamic content options allowing you to pull things from your site and display them on the email. My favorite dynamic content feature is how you are able to have images/text change depending on who is opening the email. I often would send out offers with domestic only shipping and a separate one for international shipping, but using dotmailer I can have these both in the same email but depending on where I customer is located they see the offer relevant to them.

Inconvénients

The only thing I dislike about Dotmailer is that when sending an email to a specific group of contacts you are unable to choose another group of contacts to exclude from the send. (So overlapping contacts won't receive an email)

Utilisateur vérifié
Note globale
  • Secteur d'activité: Télécommunications
  • Taille de l'entreprise: 11–50 employés
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

The Best Customer Support

Publié le 19/09/2019

It has been amazing! Their customer support has been bar none! Everytime I have a question someone...

It has been amazing! Their customer support has been bar none! Everytime I have a question someone is a quick chat away and if it's more in depth a ticket is promptly made and taken care of.

Avantages

The platform is intuitive and easy to use. The email templates are drag and drop and the possibilities you can do with programs are endless.

Inconvénients

Although the email templates are easy to use, I wish there was a little more customization available.

Utilisateur vérifié
Note globale
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client

Very good, when we are experiencing issues, it doesn't matter the day or hour, the support...

Publié le 15/02/2018

Avantages

Its drag and drop feature is very helpful, also saving templates is another feature i like about the program.

Inconvénients

reporting are to general, i wish the report could be seen by a specific time frame, this helps check how our users react to our emails in the long run.

Anne
Note globale
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client

Create great-looking responsive emails without knowing CSS/HTML

Publié le 23/10/2017

Avantages

Don't know CSS? HTML a little rusty? No problem. The email editor in dotmailer will let you create gorgeous, personalized, responsive emails with an easy drag-and-drop interface. I should qualify all of this by saying that we purchased the Silver package for custom email template first, and developed all future emails and templates from that starting point.
Favorite feature: the ability to save sections of any email and then drag and drop them into future emails. Other things you will love: robust reporting, highly visual interface for automation workflows and quick and simple personalization.
If you primarily need a tool for email (including automation), I don't think you will find a better platform.

Inconvénients

At the time we were using it, you really needed to integrate with your own CRM. The built in CRM features were primarily useful for personalizing user info tokens like name and company. If you wanted to personalize based on the last page the user "liked," you were out of luck. It's possible that's changed.
Customer service was a little spotty at times.

Utilisateur vérifié
Note globale
  • Logiciel utilisé tous les jours pendant 6 à 12 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 9.0 /10

Dotmailer Allows Us To Automate Our Email Marketing Campaigns!

Publié le 30/05/2018

Automated email marketing campaigns.

Automated email marketing campaigns.

Avantages

We recently switched from another service to Dotmailer because it allowed us to connect it to our shopping cart and build automated programs that send emails out to users depending on certain criteria. We were able to easily build a program that monitors abandoned carts and post-purchase follow ups.

Inconvénients

It's rather expensive. Unfortunately we have a very large catalog so the cost to sync this data to Dotmailer is quite high.

Orrick
Note globale
  • Secteur d'activité: Arts de la scène
  • Taille de l'entreprise: 11–50 employés
  • Logiciel utilisé toutes les semaines pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Simplicité d'utilisation
  • Probabilité de recommander le produit 9.0 /10

Intimidating at First, But Essential to Email Marketing

Publié le 15/11/2022

Avantages

Dotdigital makes it super easy to create and edit email templates. The software also provides previews of different devices, and media integration is seamless. Another feature I find helpful is the test send option. I can send emails to myself for preview, which eliminates the anxiety of hoping everything is formatted correctly.

Inconvénients

If you are building a template, it can get a bit tedious as there as so many options with Dotdigital, and this can be overwhelming. Also, the website will "time out" after a certain period of time, so be aware of that while creating an email. (e.g., You hit save, and the website reloads to the home screen--whatever work you had is gone!)

Mark
Note globale
  • Secteur d'activité: Santé, bien-être et fitness
  • Taille de l'entreprise: 1 001–5 000 employés
  • Logiciel utilisé tous les jours pendant plus d'un an
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 7.0 /10

My dotdigital Review

Publié le 31/07/2019

It has gotten the job and then some, however, we selected this tool because our CRM developer told...

It has gotten the job and then some, however, we selected this tool because our CRM developer told us we had to. Otherwise, highly likely we would have gone with another player.

Avantages

- Ease of building emails
- Ease of managing contacts

Inconvénients

- Some offerings are siloed to certain parts of the system (i.e. countdown clock)
- One-off emails & triggered email separation is a bit clunky
- The account manager is not incredibly helpful/insightful

nigel
nigel
Note globale
  • Secteur d'activité: Verre, céramique et béton
  • Taille de l'entreprise: 2–10 employés
  • Logiciel utilisé toutes les semaines pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

excellent in all respects

Publié le 27/06/2018

Avantages

really easy to use, templates and image friendly, good customer and technical support. has good automation options and multiple folder capability for prospect and customers mail outs.

Inconvénients

There is not much to dislike.... there are online training courses, there's even classroom training courses, tech help is good...

Utilisateur vérifié
Note globale
  • Secteur d'activité: Vente au détail
  • Taille de l'entreprise: 501–1 000 employés
  • Logiciel utilisé toutes les semaines pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Power Easy to use email marketing tool at a great price

Publié le 16/11/2018

We migrated from another expensive email marketing tool to Dotmailer. Process was transparent with...

We migrated from another expensive email marketing tool to Dotmailer. Process was transparent with great support from Dotmailer.

Avantages

Easy of use by our team
Competitive pricing
API possibilities
Email Programs
Native integration with Magento 2

Inconvénients

Problem re-subscribing customers who unsubscribed in the past due to strict spam control.

Utilisateur vérifié
Note globale
  • Secteur d'activité: Vente au détail
  • Taille de l'entreprise: 201–500 employés
  • Logiciel utilisé tous les jours pendant 1 à 5 mois
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 10.0 /10

Incredibly easy to use with robust reporting

Publié le 02/05/2018

Avantages

It's incredibly easy to build an email campaign and send one out whenever we need. The customization options are fantastic and allow us to maintain our branding while being a little creative with the look. Reporting is robust and gives us all the information we need, but isn't too complicated for someone who's not quite an email marketing expert yet! All in all it's pretty close to perfect.

Inconvénients

Some of the preset templates could be modernized a little more, but it's still easy enough to customize any template to our liking before sending out an email campaign.

Rushi
Note globale
  • Secteur d'activité: Biens de consommation
  • Taille de l'entreprise: 51–200 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client
  • Probabilité de recommander le produit 8.0 /10

Dotmailer is Amazing for your Business and Conversion

Publié le 16/11/2018

Avantages

I like the Overall Functionality. The best part is its Now dotmailers is a part of the Magento.

As an ecommerce that is always a advantage to use the Inbuilt functions.

Inconvénients

Integration with other Software like Optionmonster and some other makes troubles.

Utilisateur vérifié
Note globale
  • Taille de l'entreprise: 51–200 employés
  • Logiciel utilisé tous les jours pendant plus de deux ans
  • Provenance de l'avis

Note globale

  • Rapport qualité-prix
  • Simplicité d'utilisation
  • Support client

Advanced email software and easy to use

Publié le 13/01/2018

Avantages

Amazing features and functionality like split testing, geolocation reports, dynamic content and easy to use templates.

Inconvénients

It is expensive when you start integrating the product with your own CRM system as you have to pay a separate synching fee.