Avis clients sur Later

Later is an incredibly well-designed platform that offers the best user-interface and planning features I've encountered across social media management platforms. Setting up Later with our Instagram & Facebook accounts was a breeze, as was configuring the platform to fit my specific needs with custom post-schedules, and their visual planner (offering week views, monthly views & even a profile view) - all available at their free tiered platform. Pay a couple bucks a month, and you get access to even more features - such as suggested posting times (truly an incredible feature), video posting, instagram story posting, and team management options (such as Contributors) that are truly unbeatable at the price Later offers them.

While Later's platform was absolutely stunning & incredibly user-friendly, my issue with Later stemmed from the continued issue of Later failing to post scheduled Instagram posts. I will say, I haven't used Later since late 2018 (so this issue may have been resolved); but I was continually dealing with this issue for over 6 months - with a scheduled post failing to post, the Later platform marking the post as "failed to post", and Later refusing to notify me of the failure - despite their fallback feature of notifying the user via the app when a post fails to get posted.

With this issue I contacted support, but got given the run-around "Instagram's API" was down (seems to have happened a lot while I was with Later and never when I switched to another platform), so I begrudgingly made the decision to switch to a more expensive & less featured platform that would auto-post to instagram.

As I mentioned previously however, this issue may have been resolved in the past 1.5 years since I used the platform.

How easy it is to use, that it's an industry standard, and the extra features in the subscription are actually worth the price. The free version is accessible to people new to social media marketing, which makes it easy for anyone to get social media marketing/communications experience. The interface makes it easy to visualize when posts are scheduled, which photos have or haven't been used yet, and which social networks the posts are scheduled for. On top of that, I love that each post can be customized based on a platform's post guidelines and, if you have different demographics for each network, you can tailor your first caption to whatever audience you're trying to appeal to.

The only issue I ran into with Later is trying to authorize Later to log into Facebook mostly because we have multiple admins on the organization's page. We ended up resolving it by finding out the only person allowed to authorize the two apps to combine info is the person with the email address tied to the Later account. It's a hassle to keep in mind, but a small one that can be relieved easily.

I like the flexibility it has to post and schedule different types of content for Instagram. I really like that you get a preview of your posts and you can plan them out so far ahead.. You actually get a link you can share of your planned posts so other people can see it. My favorite part of later is that you can post directly to Instagram, it allows you to tag people and tag locations. This software also gives you analytics, allows you to pull content from others via hashtags and searches, and it allows you to add other users as contributors.

I currently don't like that you can't auto publish carousel photos but I think that's more of an Instagram API issue than anything else.

I love the easy set up when you sign up for an account and the fact that it saves you so much time scheduling posts for Instagram! The basic account is also FREE which is amazing! Also, they have a great blog full of valuable content!

I wish it had a way to integrate with more apps, like google drive, canva or adobe. It would just make it easier to create posts and send them over through some sort of integration. I would also like to be able to post to Facebook, Twitter, LinkedIn, Pinterest etc. with Later, For now they are just and Instagram platform.

I love that it allows you to post on Instagram stories, which is why I initially purchased a paid plan.

It's a bit tricky to use and not the most user-friendly. I haven't been able to dive too deep into the tutorials but I hope to have time soon enough.

Later saves me so much time. I love that I can add photos directly from my mobile device for Later use on other devices. The calendar view gives me a nice portrait of what I have scheduled, and the preview shot lets me see how things will look on my Instagram account once it goes out. There is even a Saved Captions ability available, so I don't have to copy and paste.

The program integrates wonderfully with all the social sites, and I feel confident that posts go out when I need them to. Since the posts contain pictures, the app can edit the picture for each site's correct dimensions.

Later (all versions) only links to Instagram, Twitter, Facebook, and Pinterest. There are more social sites than those in marketing, and having the option to pick some of them would be nice. The free plan only offers 30 posts/month for your four social sites. That's not too bad if you only post once in a while to all, or frequently to one, but it adds up quickly.

The analytics are limited in the free version and only really offer an extended review when you purchase the middle tier of the three paid options. Since I was most interested in my Instagram and Facebook analytics, I can those from Facebook's Business Manager for free.

My favorite element of Later is the grid display. When uploading your images/content to the scheduler, yoit makes it easy to view the images in a grid similar to the Instagram layout. By seeing your content in the same layout it will be posted allows you to arrange your content in an order that allows the images to look cohesive.

Honestly, I do not have any complaints about the app. I find it easy to use, and it meets my needs perfectly.

I recommend Later to all of my social media clients who don't have a lot of time or money because it makes publishing to Instagram really easy. Add in all of your content, drag it into the time of the week you want it to be published and voila you're done. You can save groups of hashtags there and if you pay for premium Later will help you find good hashtags to use for your content. My personal favourite feature is the grid view for posts. It's also a platform that looks really good which is always a bonus.

It can get expensive really quickly if you're a social media manager with a lot of clients. It doesn't publish to LinkedIn and its publishing to Twitter and Facebook isn't great, so if you're a business that isn't focussed around Instagram, Pinterest or TikTok then you'll struggle with Later.

I like that Later has a ton of helpful tips and information to help my business stay up to date with trends and changes/updates in social media.

I can't seem to auto publish evvvvery post on evvvery platform, I would like to be able to auto publish literally everything from stories to reels to permanent posts, and on every platform from the usual Facebook and Instagram to YouTube, Pinterest, TikTok and LinkedIn

The layout is smashing. Being able to view a calendar and also a 'bank' of images is a great idea. I've played around with other services and Later by far offers one of the 'cleanest' and easiest to use interfaces.

I've introduced this product to a small-sized start-up I am freelancing for (replacing Hootsuite) and they've seen a consistent increase in engagement on Insta. The price plans are fair and allow for smaller clients looking to develop side-projects, like another of my clients who considers himself a 'technophobe', but has now started his own Insta channel to support his blog. After a few training sessions, the platform is so easy that he's now managing his own hashtags and scheduling with a few pointers from me.

So, to summarise: good free option, fair pricing scale for smaller companies, great features (scheduling, hashtag finder, conversation manager), very easy to use platform. Remember, this comes from someone who is working as a freelance content writer and content strategist. My clients are mostly startups and individual professionals (ie consultants). My experience with later, therefore, is limited to the free plan and smaller pricing plans - I've not used the Brand/Starter packs for business.

I'm scraping the barrel here...

The hashtag function is pretty smart, but beware - whilst it recommends hashtags within the topic, the hashtags themselves can go beyond irrelevant and become downright inappropriate (I have experienced on more than one occasion googling (instagoogling?) the hashtags recommended by Later's tool and getting a lot of 'modeling' pics eg #gorgeousview, a hashtag related to #stunningview etc - half-naked chicks wasn't the vibe/audience the client was going for. Not exactly Later's fault, but something to be warned of that it looks like a 'quick fix' to a part of the Instagramming that really takes time and effort to research and execute properly.

That's about all the complaining I can do.