Avis clients sur Adverity

With Adverity I can control what data I am recovering, where it goes and what it is used for with its easy to use interface. Building custom reports, regardless of the platform the data comes from, is simple and typically never hits a technology snag. Many of its rivals do not provide these features.
In addition to aggregation, programming and transformation parameters are also useful for extremely specialized data, such as scope.

When there's a problem, we don't always get alerts right away. We always find that some problem is being worked on, but we don't know what it is. For the rest I have no more complaints about Adverity

The Adverity support team has become an extension of our analytics team. Because we are a smaller agency with a singular analytics point-person, it was critical for us to work with a company that has robust tech support.

The data connectors can be finicky at times which causes us to troubleshoot.

Adverity is both very flexible and very reliable - after looking at all the options in the ecosystem for connections to Martech/Adtech APIs for ETL, Adverity provided the most robust and flexible solution that fit our needs.

As a part of our onboarding - Adverity created new integrations to some of our edge-case platforms that were not already integrated. When they first told me they would build any connections that we needed I was a bit skeptical, but after about 4 weeks of signing the contract, all of the platforms we needed were fully integrated and available in their product. We also needed some unique flexibility on the destination side and Adverity was able to build out a solution that fit our needs.

Their support team is also incredible, it's very refreshing to have account managers assigned to your account that can provide technical assistance, when we have had some unique/complex transformation needs, our main contacts were able to help us with our transformation scripts directly without the need to send us to support.

While Adverity does not provide the most aesthetic platform/UI currently available among other ETL tools, it is a testament to where Adverity spends their time and focus, making a very robust and flexible product. They are building out more documentation available inside the product, but sometimes documentation around unique cases/features can be a bit light.

1. Very powerful and flexible. You can do almost any ETL-related operations. Transformation mechanism is powerful and marketing-oriented - some complex transformations typical in marketing can be done easily. Data can be retrieved from different sources, including Spreadsheets and email attachments - an unfortunate, but often occurrence in data automation :) Debugging, scheduling, cleaning up and joining data - everything is very powerful and imposes almost no limits.
2. High quality support. It doesn't happen often with complex technical products, but our requests are quickly understood and detailed help is provided. If it requires some technical fixes, they happen within reasonable time.
3. Quick implementation of new data connectors. Several times we asked to add support for a new connector, and it was implemented quickly and without extra cost - increasing the value we get out of the tool.

Learning curve is substantial - understanding the logic of the product takes time and some technical skills.
Some error messages are not explanatory and, again, require some experience with the product and technical knowledge.
Documentation is still in development, and extra communication with support team is inevitable.

The new quick editor (filter, customize) buttons are really great to have. Usually we only change the filters on a chart, and with the quick filters it's even more quicker!

The design of the tool is really clean, which is great once you get the hang of how the tool is working.

Having the Hubs/Clients/Brands structure is a great way to organise our reports. Also having the possibility to give only access to different levels and elements of the structure is one of the best things.

From data integration side, with the help of Adverity we are able to combine many data sources (static, dynamic) in one report.

Terribly missing the option to send a chart from one riport to another.

At first sight the platform can be quiet overhelming for those whom have never used such tools, but I believe this can be overcomed by preliminary introduction before actual usage.

Adverity is easy to use and thus, makes everyday work much easier.
Also the Support is awesome and helps creating what the Client needs.

Some functions and calculations are not valid yet.
Even the widget campaign reporting still often shows some bugs.
Dashboards must be double checked before sharing with external People.

The ability to merge the data and visualize it in terms of marketing professional vision

It is a bit harder to use it properly until you get the grasp of how things are done. Adverity was my first data visualization tool to use. It can be the reason I didn't handle it at the very beginning. But after using other tools I can see why Adverity stands out

While I love having our data in one place. I have to say one thing that truly stands out is the quality of our account manager, Whenever we have had an issue they have been quick to resolve and escalate when required and will quickly jump on a call to make sure there are no miscommunications. Even when something does go wrong I feel confident that it will be resolved quickly.

Uploading files manually can be a bit finicky some times, requiring your data in a very specific format.

Clean layout, good functionality and the largest number of native Marketing data connectors out of all competitors.

The documentation could use some clean up and additional pages.