Avis clients sur Google Ads

Google Ads est une des plateformes référence du secteur de la publicité en ligne.
À bien des égards, vous n'avez donc pas d'autre choix que de l'utiliser si vous voulez atteindre votre cible de la meilleure des manières.
Cela dit, j'apprécie le fait qu'elle soit assez intuitive pour tout les acteurs de la publicité en ligne. Cela permet une prise en main rapide.

Les fonctionnalités et les options de configuration sont parfois trop complexe.
C'est surement dû au fait que Google Ads aspire à être la référence pour toutes les entreprises, peut importe le secteur d'activité. Lorsque vous essayez d'être une plateforme essentielle pour toutes les entreprises du monde, cela nécessite des milliers de fonctionnalités et d'options.
Lorsque vous entrez dans des options avancées de Google Ads, vous avez l'impression de vous trouver dans le cockpit d'un avion de ligne.

J'ai apprécié la capacité de Google Ads à toucher un large public cible et à fournir un retour sur investissement mesurable pour mes campagnes publicitaires en ligne.

J'ai moins apprécié les coûts parfois élevés a causes des risques de clics frauduleux associés à l'utilisation de Google Ads.

Aucun: Je trouve l'outil très peu user friendly et assez compliqué lorsqu'on démarre. Google Ads m'avait proposé un accompagnement gratuit avec un membre de leur support technique pour bien démarrer. Nous avons donc commencé à lancer une première campagne ensemble où ils m'ont clairement demandé d'investir plusieurs centaines d'euros pour obtenir des résultats puis ensuite plus aucun suivi car sois-disant ma période d'accompagnement était terminée! Ma campagne ne m'a absolument rien rapporté! C'est une honte et une énorme arnaque franchement lorsqu'on commence un sujet on se doit de le terminer proprement ou alors rendez-nous notre argent! Je constate que de nombreux autres utilisateurs ont subi le même sort en allant jeter un oeil à TrustPilot, méfiez vous vraiment je suis extrêmement déçu qu'une entreprise comme Google se permette de faire ça.

La complexité d'utilisation et le manque d'accompagnement des équipes de support qui clairement vont vous prendre votre argent puis ne vont pas vous accompagner par la suite pour analyser les résultats et comprendre clairement comment votre cible a réagit.

When it comes to quality as a whole. Google Ads surpasses itself, in my opinion it is a very powerful and very accurate tool. It's amazing how quickly the tool delivers a report to us. We raise some ad campaigns on a weekly basis. And every day we keep an eye on the segmentations and analyzing in real time how our campaigns are running, so we can more efficiently and accurately optimize our goals for a more specific target audience.

Super smart tool with hundreds of features to use.

The most impressive thing is that we don't need to invest a lot to get good results in our campaigns.

This is sensational.

I have to say that the support has also been fast and very helpful.

Since I ventured into working with Digital Marketing, I've been constantly receiving emails from Google Ads support even without asking.

In the beginning, I still didn't have much practice, so I received email from several experts at Google to help me. If it weren't for these people, I wouldn't have achieved my goals.

Nowadays, we only follow our older campaigns, because the tool shows in detail who accesses our pages. The GLOBAL TAG configured on our websites, this is extremely powerful and incredibly accurate.

When it comes to Google Ads, I have no complaints. However, for many inexperienced people who reach the tool, they end up with difficulties in handling it. Because there is a lot of information inside the platform. Lots of buttons and graphics. It ends up getting complicated to work alone in Google Ads. Therefore, it is viable to learn from someone who knows all the features and benefits of the platform.

I think that's it, I don't have a problem with Google Ads, but it's too complex for someone who is starting to advertise their company online.

Has a plethora of campaign type options PPC, Display, Video, etc. This along with the volume of searches and reach that google platforms have, google ads have changed our marketing strategy completely.

Google ads lets us fine tune the parameters in the campaign to an unbelievable degree. This has allowed us to target a hyper niche audience.

In India it charges 18% GST. This eats up the budget very rapidly. It also gives very subpar recommendations which are sometimes optimized to google's own objectives to make money.

"For all parties involved - the publisher, yourself, and, of course, Google Ads - this is a win-win-win situation. It's such a pleasure to have a website that Google Ads has recognized for ad placement."

"I'm overjoyed since my ad may now reach the intended demographic, and I've noticed a significant improvement in my business. I'm quite pleased with Google Ads."

"I've enjoyed using this software for years and will continue to do so in the future because it produces excellent results."

"I like Google Advertising' statistics since they make it simple to set up and then see statistics on your ads to discover which ones are the most effective."

"Overall, it was a bad experience. Platform is quite unprofessional."

"The user interface can be clumsy at times and has resulted in data loss on a few occasions."

"It's incredibly deep, with a lot of confusing elements."

"The most significant disadvantage of Google Adwords is the high cost of advertisements. This platform is by far the most expensive, which could be a concern in a lower-income country."

The best thing about google ads is the guaranteed outreach your ad gets while you essentially only pay for the impact of the ad campaign, and not just having your ad broadcast. So then there is never really anything like an unproductive ad campaign with Google Ads. Secondly, for the price of one, ads get broadcast over the several google platforms commonly used in our target communities, so we are able to get better results in shorter times.

The Display Network option ended up being an added layer we didn't need for our campaigns because it yielded very poor results while costing us quite a bit. We only discovered it after two months when we were scrutinizing the analytics reports.

I experience that they may be gear that makes google's circle of relatives even easier, they may be smooth to apply and learn, they may be taught to apply to kids and this is certainly wonderful.

I think they can be better, they want to enhance even though they're heading in the direction of development, different matters I do not assume are all accessible.

Google Ads is an industry-standard platform, so in many ways you really have no choice but to use it if you want to reach your audience. That said, I do appreciate that it is fairly intuitive for those who understand digital advertising.

The features and configuration options are overwhelming. I know that is very likely because Google Ads aspires to be all things to all businesses. When you try to be an essential platform for every business on the planet, it requires thousands of features and options. When you step into Google Ads, it feels like sitting in the cockpit of a commercial airliner.

Google Ads allows you to reach large highly-targeted markets and generate new leads, with truly granular control. YouTube integration is seamless and easy to set up, once monetized.

The interface is so complex and daunting, with confounding nomenclature, that new users must be prepared to spend hours combing tutorials to try to understand what they're doing. Even worse, Google constantly changes features and rules, so by the time a user has read an article, that advice is irrelevant. It should be much easier to set up ads in the modern internet age.

i like the variety of bidding strategies that can suit our campaign goals
good google guide for making different campaigns
real time tracking
better way of scaling

it takes a long time to start a new ad
it takes about one week at the learning mode phase then my campaign start getting better result